afm BHAGS

Our Big, Hairy, Audacious Goals are long-term inspiration
and motivation to think bigger and bolder, moving forward
towards our purpose.

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ALVARO
LUQUE

CEO & President

Lead the most innovative produce company in the world, to make the U.S. the number one per-capita consumption market for avocados.

Shopper and Trade
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STEPHANIE
BAZAN

VP OF TRADE AND
MARKET DEVELOPMENT

Become The Center Of Category Intelligence And Increase The Units Per Trip +50%

Marketing & Innovation
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IVONNE
KINSER

VICE PRESIDENT,
MARKETING AND
INNOVATION

Grow the AFM brand into the most recognized, fun, & valued brand in the produce aisle.

Foodservice
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DAVID
SPIRITO

SENIOR DIRECTOR
FOODSERVICE AND
CULINARY

Take The Foodservice Business From 550 Million Lbs. To 1 Billion

Finance
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MIGUEL
MOLINA

CHIEF FINANCIAL
OFFICER

Implement AI To Procure To Pay With Reporting Real-Time BI Capabilities

PEOPLE AND CULTURE
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Ivon Pearce

Director of People & Culture

Become An Employer Of Choice And One Of The Top 100 Best Places To Work In North Texas.