Provide Brand feedback that aligns with brand guidelines and messaging by August 2024. 

Ensure contracts and heart-check recipe packets are signed by September 2024.

Provide brand feedback that aligns with brand guidelines and messaging by December 2024. 

Increase good fats unaided awareness GM from 59% to 62% on Spring Brand Tracker.

Increase good fats unaided awareness HM from 56% to 57% on Spring Brand Tracker.

 Provide Brand feedback that aligns with brand guidelines and messaging by August 2024. 

Provide creative assets to Learfiled of UGA partnership by September 2024.  

Provide creative assets to SEC/ESPN network by September 2024. 

Oversee the Avos in-stadium phisical activation during the month of November 2024

Activate an IRL experience for the first time during OND by hacking the games with a disruptive Find the Avocado campaign that extends our reach digitally by January 2025.

Leverage first-time partnership with SEC Network and UGA to drive a 1 point increase from 24% to 25% in AFM association with College Football (CFB) at the end of Jan 2025.

Partner with 72 and Sunny to deliver an AFM Leadership aligned-to Cinco Long Term Strategy and Comms One-Liner, to be presented out by September 2024.

Provide brand feedback that aligns with brand guidelines and messaging by September 2024. 

Increase AFM's Unaided Food Brand Association on the Cinco Day After Survey from 1% to 1.3%.

Developed a :5sec Radio spot (Jingle Takeover) and a :30sec Radio spot (Learfield) by September 2024

Lead the plannning and execution of the 'You got Jingled' physical activation by March 2025

Increase unaided brand awareness in the GM from 22% to 25% (Updated to CMT numbers vs. H+P)

Increase Brand Preference GM from 44% to 46% (Updated to CMT numbers vs. H+P)

Maintain Correct Branding at 52%. 

Increase Correct Branding from 20% to 30%. 

Work on the Planning and Production of 2 new TV spots that support the current campaing 'say it with the jingle' by the end of the Fiscal.

Provide brand feedback that aligns with brand guidelines and messaging by September 2024. 

Produce and deliver the new Hispanic campaign for BiCulturals by October 2024.

Increase unaided brand awareness in the Hispanic Market from 32% to 35% (Excluding English preferred).

Increase Brand Preference for Hispanic Market from 59% to 60% (Excluding English Preferred).

Increase Correct Branding from 43% to 48%.

Provide brand feedback that algins with brand guidelines and messaging by September 2024. 

Increase Education score among non-Hispanics from 3.08 to 3.11 on Spring 2025 Brand Tracker.

Increase Hispanic Education knowledge score from 3.49 to 3.52 on Spring 2025 Brand Tracker.

Collaborate with the research team on calendar proposals for creative asset testing by September 2024. 

Align a process for developing campaigns to ensure brand guidelines and unified voice are consistent with each campaign by the end of September 2024. 

Ensure new creative assets are stored within the Grove by Dec 2024 and the asset library is updated monthly within the asset file folder.

FY26 Planning:  Lead FY26 Brand planning and presentation development with agency and crossfunctional partners

Increase Brand Equity score from 53.4 to 54.0 for GM and 56.2 to 58.0 for HM (Updated to CMT).

Update Brand Book to include new Comms Grid, updates to logos, new lifestyle photography and new Avo Eats section by end of Fiscal 2025.

Work on the monthly budget file and complete the adaptive exercise each month. Manage Lerma and 72 and Sunny billing processes throughout the year by monthly tracking the budget ledger, making sure to submit and record estimates and purchase orders on campaign projects. 

Lead the marketing big wins report has data backup and sent to USDA for approval by each fiscal. 

Provide Brand feedback that aligns with brand guidelines and messaging by September 2024.

Align with the Digital team on brand guidelines for creative assets on social channels by September 2024. 

Provide alignment with the Digital team on brand guidelines and messaging on execution for National Guacamole Day by August 2024.

Provide brand alignment on 3 influencer/ PR projects