Victoria Burton Dashboard
Project Goals
| Project Goals | ||||||||||||||
| MARKET INTELLIGENCE 2024-2025 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-24 | Aug-24 | Sep-24 | Oct-24 | Nov-24 | Dec-24 | Jan-25 | Feb-25 | Mar-25 | Apr-25 | May-25 | Jun-25 | Score | |
| National Category Review + | 0 | |||||||||||||
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Complete national retail review prior to IFPA to equip Shopper & Trade with most recent category performance data and trends. Refresh in Spring. |
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| AvoComm Revamp + | ||||||||||||||
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Revamp the AvoComm to incoporate new insights and drive more retailers/importers to engage. |
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| Promotional Analysis + | ||||||||||||||
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Complete Promotional Recaps for Seasons: Summer, OND, Spring and deliver to S&T each quarter. |
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| Shopper Brochure & Retail Toolkit + | ||||||||||||||
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Complete Annual Data Updates & Changes to Shopper Brochures & Retail Toolkit. |
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| Retailer Banner Reviews + | ||||||||||||||
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Produce 24 retailer/banner reviews and present based on accounts that Trade schedules. |
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| Project Goals | ||||||||||||||
| AFM INTELLIGENCE 2024-2025 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-24 | Aug-24 | Sep-24 | Oct-24 | Nov-24 | Dec-24 | Jan-25 | Feb-25 | Mar-25 | Apr-25 | May-25 | Jun-25 | Score | |
| Coupon Dashboard + | 0 | |||||||||||||
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Develop Coupon dashboard for Shopper & Trade team analysis. |
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| S&T Dynamic Reporting + | ||||||||||||||
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Create dynamic tool for Shopper & Trade team to monitor market and retailer performance. |
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| COO Audit + | ||||||||||||||
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Create report for COO Audit |
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| S&T Ad-Hoc Requests + | ||||||||||||||
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Complete all requests in the R&A Tracker within 7 business days of request |
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| Planning Kickoff + | ||||||||||||||
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Develop and present annual market insights report as kick-off for AFM planning sessions. Presentation should ground all teams and strategic partners in category performance across businesses and overall market trends, and serve as basis for opportunity assessments. Involve agency partners to present areas of expertise, including media, shopper, consumer insights. |
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| PPA Requests + | ||||||||||||||
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Complete Ad-Hoc PPA Requests for S&T including: SGK, Big Game, OND, Cinco, and others as requested. |
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| S&T Monthly Analytics + | ||||||||||||||
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Provide S&T with monthly analytics and reporting for meetings with Alvaro. |
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| Project Goals | ||||||||||||||
| MARKET RESEARCH 2024-2025 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-24 | Aug-24 | Sep-24 | Oct-24 | Nov-24 | Dec-24 | Jan-25 | Feb-25 | Mar-25 | Apr-25 | May-25 | Jun-25 | Score | |
| Assortment Grid + | 0 | |||||||||||||
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Complete an assortment grid for the 24 accounts for retailers and present to S&T. |
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| Tentpole Retail Audit + | ||||||||||||||
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Conduct audits of retailer compliance with Susan G Komen, Super Bowl and Cinco merchandising programs. |
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| Retrieving data. Wait a few seconds and try to cut or copy again. + | ||||||||||||||
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Design and execute Shopper Impact study for Susan G Komen, Super Bowl and Cinco merchandising programs. |
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| Project Goals | ||||||||||||||
| LONG TERM STRATEGY 2024-2025 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-24 | Aug-24 | Sep-24 | Oct-24 | Nov-24 | Dec-24 | Jan-25 | Feb-25 | Mar-25 | Apr-25 | May-25 | Jun-25 | Score | |
| Weekly BI Reporting + | 0 | |||||||||||||
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Provide ongoing reporting of KPIs through recapping findings for pricing and retail volume report. |
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| Retailer Register + | ||||||||||||||
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Develop and maintain an adaptable Retailer Register to capture historic account interaction and aid with future partnerships. |
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| Long Term Planning + | ||||||||||||||
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Assist in developing long-term planning tool that incorporates sales performance and demographics by market. Integrate sales data, population statistics and avocado shipment data as basis to identify geographies where future demand will be. Update as new state population projections are released (July 2024). Present to CEO and Board in JEC Live. |
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