Increase overall OND consumption by 3% EQ lbs as measured by Circana vs PY ( weeks 13-25).

Increase overall Big Game consumption by 3% EQ lbs vs PY as measured by Circana.

Deploy a coupon plan focused on 27% targeted and 73% non targeted approach

Reach a combined accounts specific redemption rate (Shopper SPAs and/or trade) of 16.5% by end of year

Manage importer communications, and provide (4) quarterly reporting on all AFM branded packaging by June 2025.

Develop a portable merchandising plan and achieve a sell-in of 21.4K EQ equivalized portables in addition to our seasonal bin displays.

Achieve 5MM bag sell-in of SGK thematic bags.

Develop a national Susan G Komen program to reinforce the company wide cause related partnership. Sell in and allocate a total of 15.5k EQ bins for designated retailers with new merchandising approach.

Increase overall October consumption by 1.1% EQ lbs vs PY as measured by Circana.

Conduct assessment of the future of our H&W platform FY25 Wrap report, LEK findings & Planning Kick-off Presentation. Include recommendations for FY27 Planning by Phase 3.

 Increase good fats unaided awareness among non-Hispanics from 62.5% to 62.9%. (source: CMT)

Increase good fats unaided awareness among Hispanics from 57.3% to 58.4%. (source: CMT)

Develop and execute one (ie: avo toast) campaign in the South Atlantic in one Tier 1 account (assumption Publix). EQ% lift vs PY to be established when account is confirmed. 

Leverage CFP campaign to support Food Lion achieving an 5.1% EQ increase vs PY.

Develop a retail media activation plan for the designated Tier 1 accounts (Walmart (2), Kroger (1) and HEB (1) and execute 4 activations no later than April 30, 2026.  Present proposed benchmark metrics prior to the implementation of program for each account. Achieve benchmark metrics for each participating account. Each account result will be weighted 25%.

Conduct a strategic assessment with activation plan results where possible and actionable recommendations by Planning.

As part of the Digital Shelf, customize the product development page for one Tier 1 or Tier 2 accounts outside of Walmart, Kroger and HEB

Develop and sell-in H&W themed shopper marketing program to the top 9 Hispanic accounts. Target a combined  3.3% EQ vs PY in the participating accounts that at measured by Circana.

Provide an assessment of the Hispanic retail and shopper landscape leveraging new LEK insights and a recommendation that will drive volume in the accounts where volume must be defended.

Deploy 1 wave of Education bags during late DECEMBER through first 2 weeks of January targeting a 64.1% UNIT lift vs YAG in participaing divisions. Should Costco not accept the terms of timing, the funding shall be utilized to support 1 wave of Education bags during Post Super Bowl. Results pending information from the account. Objective scored 50% and 50% for the activation.

Increase knowledge score among non-Hispanics from 3.08 to 3.11 by end of FY. (source: CMT)

Increase Hispanic Education knowledge score from 3.47 to 3.49 by end of FY. (source: CMT)

Deploy 1 wave of Education bags during OND targeting a 19.1% UNIT lift vs YAG in participating top performing divisions and 1 wave of Education bags during Spring targeting an 24.8% UNIT lift vs YAG in participating top performing ALDI divisions. Results pending information from the account. Objective scored 50% and 50% for the activation.

Develop at least one innovative idea and share during FY26 Planning inclusive of new technologies, vendors, platforms and approaches.

Provide an assessment and activation plan based on biggest retail growth and demand unlocks in FY 27 based on the Demand Landscape Study by Planning Phase 3.

  Achieve an annual 3% in EQ lbs increase/growth vs PY by June 2026. (based on Circana). 

Achieve greater than a 13% recognition score for in-store ads in the CMT by June 2026.

 Maintain an 80% working dollar spend in our overall Shoppper/Trade & Foodservice budget 

Collaborating with the agency, develop and optimize the trade media process, manage the plan for the full year, and develop 3 meetings quarterly to review results and upcoming ads. Present learnings and trade media recommendation by Planning Phase 3.

Collaborate with the Commercial team and respective agencies to oversee reconcilation of the department’s marketing and travel budgets on a monthly basis. Develop new process for working vs. non-working analysis with shareout 3x year. Lead shopper planning budget development and YOY investment analysis by Phase 3 planning.

Collaborate with PR, R&A and Trade to develop 3 AvoScoop newsletters to communicate programs and relevant information.

Evaluate the FY26 sell-in process and materials, and, in collaboration with Trade, design and implement an improved framework / template for FY27.

Collaborate with R&A and provide all post analytic/post mortem in support of all national and account specific programming within 6 weeks of program end date.