Deploy 1 national bag program with TPR support and a Costco book offer. Achieve a 66% volume/unit lift for OND.   Results pending information from the account. Target lift can be updated pending projection from the account PRIOR to the implemenation of the program. 

Develop and deploy a Miami marketwide program leveraging the Miami Dolphins partnership in one Tier 1 or Tier 2 account.

Reach a combined account specific redemption rate (shopper SPAS and/or trade) of 18% by end of year

Deploy a minimum of 2 bag programs with TPR support. Achieve a 65%  volume/unit lift vs YAG in all participating divisions for January and Post SB. Results pending information from the account. Objective scored 50% for January and 50% for Post Super Bowl.

Deploy 1  wave of Education bags during OND  targeting a 38% unit lift vs YAG in participating top performing divisions and 1 wave of Education bags during Spring targeting a 38% unit lift vs YAG in participating top performing divisions. Results pending information from the account. Objective scored 50% for OND and 50% for Spring. 

Sell in national coupon bags (OND, BIG Game, Cinco)  with a total of 8MM bags 

Deploy a coupon plan focused on 50% targeted and 50% non targeted approach

Develop a process for tracking packaging orders, manage importer communications, and provide (4) quarterly reporting on all AFM branded packaging by June 2025.

Develop a national Susan G Komen program to reinforce the company wide cause related partnership with a sell in of  43k EQ bins 

Collaborating with the Trade Team, develop and sell in a H&W shopper power account campaign in Food Lion inclusive of the H&W totes bags by June 2025

Collaborating with the Trade Team, develop and sell in a H&W shopper power account campaign in Food Lion inclusive of the H&W totes bags by June 2025

Develop and sell in a Lent and/or a H&W themed shopper marketing program to the top 10 Hispanic accounts. Target a combined 10% unit lift in the accounts that at measured by Nielsen.

Provide an assessment of the Hispanic retail and shopper landscape and a recommendation that will drive volume outside of the tentpole events

Collaborate with Trade and sell-in our an LA Galaxy shopper program to one Tier-2 Hispanic account in the LA market.

Develop and sell in our H&W packaging to a first time Tier 1 or 2 account (outside of Aldi's and Costco)

Achieve greater than a 12% recognition score for in-store ads in the CMT by June 2025.

Maintain an 80% working dollar spend in our overall Shoppper/Trade & Foodservice budget 

Collaborate with R&A and provide all post analytic/post mortem in support of all national and account specific programming within 6 weeks of program end date.

Develop at least one innovative idea and present prior to FY26 Planning Workshop inclusive of new technologies, vendors, platforms and approaches.

Collaborating with the agency, develop and optimize the trade media process, manage the plan for the full year, and develop 3 meetings quarterly to review results and upcoming ads.

Collaborate with the Commercial team to accurately reconcile the dept marketing and travel budgets on a monthly basis. Schedule monthly meetings and provide updates.

Develop 3 AvoScoop on a quarterly basis to communicate progams and relevant information.

As part of the Digital Shelf, customize the product development page for a minimum of two Tier 1 or Tier 2 accounts.

Develop and launch an e-com plan in Kroger and Walmart by Oct 2024.

Conduct a strategic assessment with activation plan results where possible and actionable recommendations by Planning.

Manage the rebate process and update the QR codes on all Turn-Key Kits by October 2024.