Sustain and deploy a comms plan in FY 25 supporting a series of marketing, industry and innovation in support of "Guac Heaven." Present the activation plan by March 31

Grow penetration from 14.1 to 14.7% as measured by Dataessentials

Grow  menu penetration from 17.7 to 17.8% as measured by Dataessentials

Present a proposal in Planning around the future of Avocado Toast in the FS channel and how to own it.

Create plan to distribute MIM Sizzle Reel

Succesfully launch unique hand held with Which Wich.  Create PR and POS support materials by 2/28

Conduct 2 RIPE sessions with Monster and/or Tier 1 accounts

Implement Fresh Avo Rewards in one of the Tier 1 LTOs

Pitch a partnership with Disney and secure a proposal for evaluation to be executed in FY 26

Leverage social media trends to develop 1-2 AFM owned concepts per quarter that will be posted and shared on AFM social media

Develop a recommendation for how we will expand Avo Eats across AFM consumer facing areas by Planning Phase 2

Collaborate with R&A to develop and deploy a minute survey to establish baseline number to understand the impact of our training  on innovation for fresh avocados and deploy after each experiential AFM event (Trend Tour, MIM, Avo Us etc) - plan to use more fresh etc

Explore agency partnership opportunities and test by end of FY24

Maintain an 80% working dollar spend in our overall Shoppper/Trade & Foodservice budget 

Collaborate with R&A and provide all post analytic/post mortem in support of all national and account specific programming  within 6 weeks of program end date.

Maintain an above 80% familiarity score with Avocados From Mexico

Conduct monthly agency budget reconciliation