Collaborate with Digital team on onboarding Mckinney and provide media/creative input for SB campaign development. 

Deliver 443M Paid Digital Impressions & 1M LPV for the Digital SB Campaign with Gronk.

Deliver 23.4M Video Views with Gronk.

Work with reasearch the Day after SB Sudy and present after 4 weeks of the campaign end.

Launch SGK digital campaign that delivers on a Super Good Cause messaging and delivers 95M Paid Digital Impressions.

Launch first-ever H+W digital campaign in partnership with the AHA that delivers on Good Fats/Heart Health messaging during key Jan-Mar timeframe.

Increase good fats unaided awareness GM from 59% to 62% on Spring Brand Tracker.

Increase good fats unaided awareness HM from 56% to 57% on Spring Brand Tracker.

Deliver 148K LPV that bring traffic to the AFM GM H&W message.

Lead AFM's H&W Committee and organize at least 3 companywide meetings for alignment and info sharing by the end of the Fiscal.

Oversee the Avos in-stadium phisical activation during the month of November 2024

Partner with Shopper team to launch 360 campaign on Always a Good Play messaging and that delivers 274.9M Paid Digital Impressions (65% weight) and 6.3M Video Views (35% weight) during OND timeframe.

Deliver 19.26M offline Impressions with the SEC & UGA partnerships during OND.

Activate an IRL experience for the first time during OND by hacking the games with a disruptive Find the Avocado campaign that extends our reach digitally by January 2025.

Leverage first-time partnership with SEC Network and UGA to drive a 1 point increase from 24% to 25% in AFM association with College Football (CFB) at the end of Jan 2025.

Partner with 72 and Sunny to deliver an AFM Leadership aligned-to Cinco Long Term Strategy and Comms One-Liner, to be presented out by September 2024.

Deliver 193.2M Paid Digital Impressions with Cinco Digital Campaign and attain 11.7M Video Views with the Cinco de Mayo Messaging.

Increase AFM's Unaided Food Brand Association on the Cinco Day After Survey from 1% to 1.3%.

Work with reasearch the Day after Cinco Sudy and present after 4 weeks of the campaign end 

Developed a :5sec Radio spot (Jingle Takeover) and a :30sec Radio spot (Learfield) by September 2024

Lead the plannning and execution of the 'You got Jingled' physical activation by March 2025

Increase unaided brand awareness in the GM from 22% to 25% (Updated to CMT numbers vs. H+P)

Increase Brand Preference GM from 44% to 46% (Updated to CMT numbers vs. H+P)

Increase GM TV Campaign recall from 18% to 20% and maintain Correct Branding at 52%. Weight 50% per each metric.

Increase Digital Brand GM Campaign recall from 13% to 18% and Increase Correct Branding from 20% to 30%. Weight 50% per each metric.

Deliver 316M GM Offline (Linear + OTT) Impressions & 77.8M in Audio for the Brand GM Campaign.

Deliver 37.9M Video Views that carry brand GM message in You Got Jingled on the Streets and Always Good Shorts.

Deliver 379.5M Paid Digital Impressions that carry brand GM message in You Got Jingled and Always Good Shorts.

Work on the Planning and Production of 2 new TV spots that support the current campaing 'say it with the jingle' by the end of the Fiscal.

Produce and deliver the new Hispanic campaign for BiCulturals by October 2024.

Launch a digital Hispanic campaign for BiCulturals that delivers on a Heritage and Health message and delivers 227.2M Paid Digital Impressions (40% weight) and 118.7M Video Views (60% weight).

Increase unaided brand awareness in the Hispanic Market from 32% to 35% (Excluding English preferred).

Increase Brand Preference for Hispanic Market from 59% to 60% (Excluding English Preferred).

Increase Digital Brand HM Campaign recall from 17% to 19% and Increase Correct Branding from 43% to 48%.

Deliver 281.5K LPV to the Education landing page.

Develop an Education Always Good To Know Gameshow digital campaign to complement our base campaign and deliver 11.6M Video Views.

Increase Education score among non-Hispanics from 3.08 to 3.11 on Spring 2025 Brand Tracker.

Increase Hispanic Education knowledge score from 3.49 to 3.52 on Spring 2025 Brand Tracker.

Revisit Digital Index Score and provide recommendation on how to best measure digital campaign success by Metrics Framework Meeting in August 2024.

CMT: Define a campaign testing plan and standard process by End of September

Develop and present new Reporting Performance Dashboard by October 2024 to help inform campaign success metrics and future opportunity areas.

In an effort to reach more light users and better read campaign results by audience segment, implement Converged 2.0 updates as presented in 25 Planning and report-out by March 2025.

FY26 Planning:  Lead FY26 Media planning 1 and presentation development with agency and crossfunctional partners

FY26 Planning:  Lead FY26 Brand planning and presentation development with agency and crossfunctional partners

Increase Brand Equity score from 53.4 to 54.0 for GM and 56.2 to 58.0 for HM (Updated to CMT).

Develop and present a biannual website performance reports focusing broadly on user behaviors and opportunities to improve digital user experience before the end of the FY.

Update Brand Book to include new Comms Grid, updates to logos, new lifestyle photography and new Avo Eats section by end of Fiscal 2025.

Measurement Framework:  Oversee the development and planning of the FY25 Measurement Framework document and present it on 9/9

E-commerce:  Support Shopper Team with a paid digital media campaign 50MM impressions

Foodservice:  Support Foodservice team with a paid digital media campaign to deliver 26MM impressions

Metrics Committee: Lead the Metrics Committee and organize montlhy meetings to present results to CEO