Sell in a first time national program with two Tier 1 customers (Walmart/Costco).

Deploy 1 national bag program with TPR support and a Costco book offer. Achieve a 66% volume/unit lift for OND.   Results pending information from the account. Target lift can be updated pending projection from the account PRIOR to the implemenation of the program. 

Sell in a total of 41.5K EQ bins for the entire OND season (excludes SGK) 

Increase overall OND consumption by 1% as measured by Circana (unit lift - weeks 13-25).

Drive a 4% lift in Walmart. This is contigent on selling in a national rollback to Walmart.

Launch 1 omni channel program in HEB focused on core uses  targeting a minimum 4% unit increase vs prior year in support of CFP. Results dependent on information provided by HEB.

Develop a national Big Game seasonal program to reinforce guac occasion with a sell in of  115K EQ bins. 

Deploy a "test and learn" in August to establish a benchmark and baseline metric. Present benchmark end of September.

Reach and exceed the approved established benchmark as agreed upon at the end of January.

Reach a combined account specific redemption rate (shopper SPAS and/or trade) of 18% by end of year

Reach a 6% redemption rate on the coupon bags for each wave.

Deploy a minimum of 2 bag programs with TPR support. Achieve a 65%  volume/unit lift vs YAG in all participating divisions for January and Post SB. Results pending information from the account. Objective scored 50% for January and 50% for Post Super Bowl.

Deploy 1  wave of Education bags during OND  targeting a 38% unit lift vs YAG in participating top performing divisions and 1 wave of Education bags during Spring targeting a 38% unit lift vs YAG in participating top performing divisions. Results pending information from the account. Objective scored 50% for OND and 50% for Spring. 

Conduct an FY25 impulse strategy assessment based on results available to understand all platforms' effectivenss/efficiencies/pros/cons and explore any new technologies/platforms. Include recommendations for FY26 and present by Planning

Sell in national coupon bags (OND, BIG Game, Cinco)  with a total of 8MM bags 

Deploy a coupon plan focused on 50% targeted and 50% non targeted approach

Develop and deploy a partnership with Dave's Killer Brand in a top tier 1 account in the South Atlantic. 

Target a unit lift 15% vs YAG based on a 3 year CAGR. Targeted lift can be updated by preseningt a unit lift proposal prior to the launch the program.

Develop a national Cinco seasonal program wtith a national partner to reinforce guac occasion with a sell in of  54K  EQ bins. 

Launch 1 omni channel program in HEB focused on core uses  targeting a minimum 10% unit increase vs prior year. Results dependent on information provided by HEB.

Realign and sell -in the education channel strip messaging focused on a relevant technique(s) to Walmart.

Increase the Education Equity score from 3.49 to 3.52 by June 2025 as measured by the CMT

Increase the Education Equity score from 3.08 to 3.11 by June 2025 as measured by the CMT

Serve up a new in-store education tactic; present a proposal with timing and metrics. To achieve credit, proposal and metrics must be agreed upon in advance of the launch.

Develop and sell-in custom education bag with relevant messaging for Walmart shoppers. Bag could replace current universal bag or include a wave of custom education bags

Develop a national Susan G Komen program to reinforce the company wide cause related partnership with a sell in of  43k EQ bins 

Collaborate with the Brand + PR teams to develop guardrails for overall company wide strategy including a POV on how it applies to shopper

Develop a selling story to support incremental bin placement in perimeter of store and for overall program participation prior to IFPA 2024

Develop a portable merchandising plan and achieve a sell-in of 63k EQ equivalized portables in addition to our seasonal bin displays. 

Develop and sell in a Lent and/or a H&W themed shopper marketing program to the top 10 Hispanic accounts. Target a combined 10% unit lift in the accounts that at measured by Nielsen.

Provide an assessment of the Hispanic retail and shopper landscape and a recommendation that will drive volume outside of the tentpole events

Develop a H&W sell in story for a Tier 1 account

Develop and Sell in our national AHA partnership program in 1 Tier 1 account

Increase unit lift in one Tier 1 Account (assumption Kroger ) by 7% and gain approval for bins as part of the program offering. Contigent on selling in to Kroger.  Should Kroger not authorize the program, an alternate Tier 1 shall be substituted.

Increase the "contains Good Fats" score from 59% to 62% among HM on the June 2025 CMT report

Increase the "contains Good Fats" score from 56% to 57% among HM on the June 2025 CMT report

Develop and sell in our H&W packaging to a first time Tier 1 or 2 account (outside of Aldi's and Costco)

Develop and deploy a private label in-store perimeter campaign delivering 1.75 %  units sales lift.

Achieve greater than a 12% recognition score for in-store ads in the CMT by June 2025.

Maintain an 80% working dollar spend in our overall Shoppper/Trade & Foodservice budget 

Expand and implement the JBP process to a Tier 1 account outside of Walmart for FY 26 planning

Collaborate with R&A and provide all post analytic/post mortem in support of all national and account specific programming within 6 weeks of program end date.

Develop at least one innovative idea and present prior to FY26 Planning Workshop inclusive of new technologies, vendors, platforms and approaches.

As part of the Digital Shelf, customize the product development page for a minimum of two Tier 1 or Tier 2 accounts.

Develop and launch an e-com plan in Kroger and Walmart by Oct 2024.

Develop an internal process to streamline digital shelf updates and create a digital shelf selling story by January 2024.

Conduct a strategic assessment with activation plan results where possible and actionable recommendations by Planning.