Deploy 1 bag program with TPR suppot extended to 50% of all of their divisions in October. Achieve a 64% unit lift vs PY for OND. Results pending information from the account. Target lift can be updated pending projection from the account PRIOR to the implemenation of the program. (Costco does not provide resutls in lbs. EQ, only units % increase)

Increase overall OND consumption by 3% EQ lbs as measured by Circana vs PY ( weeks 13-25).

Sell-in one omnichannel program to HEB focused and targeting a minimum 6.7% unit increase vs prior year. Results dependent on information provided by HEB. (Note: HEB will only provide unit % lift increase and dollars.)

Sell in CFP promotion to a Tier 1 account with national presence (Not including Walmart). Achieve a a 1.6% EQ lb increase vs PY (as measured by Circana) in participating stores/divisions. 50% of the final score will support the sell in and 50% for volume performance in participating stores/divisions.

Develop and execute an CFP focused omnichannel program for Walmart targeting an 3.6% EQ lb increase vs PY (Circana).

Develop a national Big Game seasonal program to reinforce guac occasion. Sell-in and allocate a total of 46.6k EQ bins for the designated retailers based on new merchandising approach.

Achieve an 3.7% EQ lb growth as measured by Circana in participating accounts included in the new merchandising approach. For those accounts who do not participate in Circana results will be provided in unit growth.

Achieve a 9.5MM bag sell-in of CFP and Big Game bags.

Increase overall Big Game consumption by 3% EQ lbs vs PY as measured by Circana.

Reach an 4.3% EQ lb increase vs YAG in participating accounts (i.e. ABSCO) as merchandised by Neptune during designated time period.

Achieve a 2.6 MM bag sell-in of Cinco thematic bags.

Develop a national Cinco seasonal program to reinforce guac occasion. Sell in and allocate a total of 24.1K EQ bins for the entire Cinco timeframe for designated retailers with new merchandising approach.

Increase overall Cinco consumption by 3.2% EQ lb as measured by Circana.

Establish guardrails and guidelines to effectively deploy coupons in top accounts (ie: targeting rules, cost per coupon targets, offer guidelines) and for our national programs that will by end of Sept 2026

Reach a combined accounts specific redemption rate (Shopper SPAs and/or trade) of 16.5% by end of year.

Deploy a coupon plan focused on 41% targeted and 59% non targeted approach excluding the Aisle rebate offers utilized to support the branded bag program.

Develop and test 3 different prototypes in 3 Tier 1-2 accounts (Food Lion, Sprouts and Publix).  To receive full credit the prototype test must be completed by April 2026.

Establish a compliance benchmark for SGK, CFP, Big Game and Cinco as measured by Field Agent audits. Compliance benchmark to be set after the results of the Field Agent audit for SGK program. Established benchmark will set the target for CFP, Big Game and Cinco programming. The objective will be weighted 25% for CFP, 50% for Big Game and 25% for Cinco for achieving the established benchmarks.

Develop a portable merchandising plan and achieve a sell-in of 21.4K EQ equivalized portables in addition to our seasonal bin displays.

Achieve 5MM bag sell-in of SGK thematic bags.

Develop a national Susan G Komen program to reinforce the company wide cause related partnership. Sell in and allocate a total of 15.5k EQ bins for designated retailers with new merchandising approach.

Increase overall October consumption by 1.1% EQ lbs vs PY as measured by Circana.

Develop the national ADA partnership program and execute in two (2) Tier 1 accounts and achieve a sell in of 10.1k EQ bins with new merchandising strategy.

 Increase EQ lift in 2 Tier 1 Account (assumption Kroger & ABSCO ) by 5.1% EQ increase vs. PY.

 Achieve 2 MM bag sell-in of ADA thematic bags.

Reach an 2% unit lift as measured my matched panel test in participating accounts (WALMART SO ATL AND PUBLIX) merchandised by Neptune during designated time period. Reevaluate objective, prior to Launch, If new analysis via ABCS Inisghts is available.

Target a 12% redemption at Publix, 35% redemption at Kroger based on a shift to targeting lasped avocado buyers, and 8% redemption at Food Lion.

 Target a 4.1% EQ lb lift at Publix vs YAG, 4.1% EQ lb lift at Kroger vs YAG, and a 4.0%  EQ lb lift at Food Lion vs YAG.

Leverage CFP campaign to support Food Lion achieving an 5.1% EQ increase vs PY.

Develop and execute one (ie: avo toast) campaign in the South Atlantic in one Tier 1 account (assumption Publix). EQ% lift vs PY to be established when account is confirmed. 

Develop and execute a national Summer Program connected to World Cup and sell-in 5k EQ Bins with new merchandising approach.

 Achieve 2MM bag sell-in of World Cup bags.

Develop and sell-in a volume contest for top General Market Tier-1 accounts, unit/EQ lift rewarded with World Cup tikets and hospitality package. Accounts must provided PY unit numbers and results, targeting a +10% unit lift growth for (H-E-B, Kroger, Food Lion, Publix, Giant Food, Albertson's), weighted 50% for activation sell-in and 50% for unit lift scores.

Develop a July - August 2026 market and retail specific summer plan and approach by Feb 2026 and implement by June 2026.

Develop a retail media activation plan for the designated Tier 1 accounts (Walmart (2), Kroger (1) and HEB (1) and execute 4 activations no later than April 30, 2026.  Present proposed benchmark metrics prior to the implementation of program for each account. Achieve benchmark metrics for each participating account. Each account result will be weighted 25%.

As part of the Digital Shelf, customize the product development page for one Tier 1 or Tier 2 accounts outside of Walmart, Kroger and HEB.

Develop and sell-in H&W themed shopper marketing program to the top 9 Hispanic accounts. Target a combined  3.3% EQ vs PY in the participating accounts that at measured by Circana.

Provide an assessment of the Hispanic retail and shopper landscape leveraging new LEK insights and a recommendation that will drive volume in the accounts where volume must be defended.

Develop and sell-in a volume contest for top Hispanic Market Tier-1 accounts, unit/EQ lift rewarded with World Cup tikets and hospitality package. Accounts must provided PY unit numbers and results, targeting a +20% unit lift growth for (Food 4 Less, Northgate, Vallarta, Smart & Final, Cardenas, El Rancho, Superior Grocers, Food City, La Michoacana, Food Town TX), weighted 50% for activation sell-in and 50% for unit lift scores.

Deploy 1 wave of Education bags during late DECEMBER through first 2 weeks of January targeting a 64.1% UNIT lift vs YAG in participaing divisions. Should Costco not accept the terms of timing, the funding shall be utilized to support 1 wave of Education bags during Post Super Bowl. Results pending information from the account. Objective scored 50% and 50% for the activation.

Develop and execute an Education focused omnichannel program for Walmart targeting an 3% EQ increase vs PY.

Deploy 1 wave of Education bags during OND targeting a 19.1% UNIT lift vs YAG in participating top performing divisions and 1 wave of Education bags during Spring targeting an 24.8% UNIT lift vs YAG in participating top performing ALDI divisions. Results pending information from the account. Objective scored 50% and 50% for the activation.

Increase knowledge score among non-Hispanics from 3.08 to 3.11 by end of FY. (source: CMT)

Increase Hispanic Education knowledge score from 3.47 to 3.49 by end of FY. (source: CMT)

Provide an assessment and activation plan based on biggest retail growth and demand unlocks in FY 27 based on the Demand Landscape Study by Planning Phase 3.

Conduct an assessment of the future of OND & Big Game leveraging the new LEK findings and insights. Include recommendations for FY27 Planning by Phase 3.

  Achieve an annual 3% in EQ lbs increase/growth vs PY by June 2026. (based on Circana). 

Achieve greater than a 13% recognition score for in-store ads in the CMT by June 2026.

 Maintain an 80% working dollar spend in our overall Shoppper/Trade & Foodservice budget 

 Expand and implement the JBP process to a Tier 1 account outside of Walmart and Kroger for FY 27 planning

In collaboration with R&A, develop 26 account specific category reviews. To achieve the objective, feedback must be provided to the R&A team on the preliminary version of the category review to help build the story, a trade plan will be incorporated (if pertinent) and a meeting date must be secured and shared with the R&A team at least 2 weeks prior to the review.