Sell in a first time national program with two Tier 1 customers (Walmart/Costco).

Deploy 1 national bag program with TPR support and a Costco book offer. Achieve a 66% volume/unit lift for OND.   Results pending information from the account. Target lift can be updated pending projection from the account PRIOR to the implemenation of the program. 

Sell in a total of 41.5K EQ bins for the entire OND season (excludes SGK) 

Increase overall OND consumption by 1% as measured by Circana (unit lift - weeks 13-25).

Drive a 4% lift in Walmart. This is contigent on selling in a national rollback to Walmart.

Launch 1 omni channel program in HEB focused on core uses  targeting a minimum 4% unit increase vs prior year in support of CFP. Results dependent on information provided by HEB.

Deploy national volume contest in December. Achieve a 15% volume/unit lift for participating accounts. Targeting participation from 30 accounts. Score will be based 50% on achieving unit lift and 50% on achieving participation of 30 accounts.

Develop a national Big Game seasonal program to reinforce guac occasion with a sell in of  115K EQ bins. 

Deploy national volume contest in March. Achieve a 15% volume/unit lift for participating accounts. Targeting participation from 30 accounts. Score will be based 50% on achieving unit lift and 50% on achieving participation of 30 accounts.

Reach a combined account specific redemption rate of 20% for all retail specific loyalty offers during September.

Deploy a minimum of 2 bag programs with TPR support. Achieve a 65%  volume/unit lift vs YAG in all participating divisions for January and Post SB. Results pending information from the account. Objective scored 50% for January and 50% for Post Super Bowl.

Deploy 1  wave of Education bags during OND  targeting a 38% unit lift vs YAG in participating top performing divisions and 1 wave of Education bags during Spring targeting a 38% unit lift vs YAG in participating top performing divisions. Results pending information from the account. Objective scored 50% for OND and 50% for Spring. 

Sell in national coupon bags (OND, BIG Game, Cinco)  with a total of 8MM bags 

Deploy a coupon plan focused on 50% targeted and 50% non targeted approach

Reach a combined account specific redemption rate (shopper SPAS and/or trade) of 18% by end of year.

Target a 4 % unit lift in Publix,  10% in Kroger and 3% Food Lion - Lift vs PY (resulting in a positive lift target).  Lift numbers can be changed in advance of the program start date pending change in timeframe.

Target a 4 % unit lift in Publix, 10% in Kroger and 3% Food Lion - Lift vs PY (resulting in a positive lift target). Lift numbers can be changed in advance of the program start date pending change in timeframe.

Develop and deploy a partnership with Dave's Killer Brand in a top tier 1 account in the South Atlantic. 

Target a unit lift 15% vs YAG based on a 3 year CAGR. Targeted lift can be updated by preseningt a unit lift proposal prior to the launch the program.

Present an updated status of the geographic opportunity and present an assessment by Planning Phase 2.

Develop a national Cinco seasonal program wtith a national partner to reinforce guac occasion with a sell in of  54K  EQ bins. 

Launch 1 omni channel program in HEB focused on core uses  targeting a minimum 10% unit increase vs prior year. Results dependent on information provided by HEB.

Realign and sell -in the education channel strip messaging focused on a relevant technique(s) to Walmart.

Develop and sell-in custom education bag with relevant messaging for Walmart shoppers. Bag could replace current universal bag or include a wave of custom education bags.

Develop and sell-in custom education bag with relevant messaging for Walmart shoppers. Bag could replace current universal bag or include a wave of custom education bags

Develop a national Susan G Komen program to reinforce the company wide cause related partnership with a sell in of  43k EQ bins 

Develop a selling story to support incremental bin placement in perimeter of store and for overall program participation by end of Sept 2024.

Develop and deploy custom portable solutions in 4 Tier 1 -Tier 2 accounts

Develop a portable merchandising plan and achieve a sell-in of 63k EQ equivalized portables in addition to our seasonal bin displays. 

Develop a May 2025  - August 2025 market and retail specific summer plan and approach by February 2025 and implement by May 2025.. 

Develop and sell in a Lent and/or a H&W themed shopper marketing program to the top 10 Hispanic accounts. Target a combined 10% unit lift in the accounts that at measured by Nielsen.

Provide an assessment of the Hispanic retail and shopper landscape and a recommendation that will drive volume outside of the tentpole events

Sell-in our national thematic bag programs to one  of our top 10 Hispanic retail account for each of the following programs:  SGK, OND, Big Game, AHA and Cinco.

Develop a H&W sell in story for a Tier 1 account

Develop and Sell in our national AHA partnership program in 1 Tier 1 account

Increase unit lift in one Tier 1 Account (assumption Kroger ) by 7% and gain approval for bins as part of the program offering. Contigent on selling in to Kroger.  Should Kroger not authorize the program, an alternate Tier 1 shall be substituted.

As part of the Digital Shelf, customize the product development page for a minimum of two Tier 1 or Tier 2 accounts.

Develop and launch an e-com plan in Kroger and Walmart by Oct 2024.

Conduct a strategic assessment with activation plan results where possible and actionable recommendations by Planning.

Develop and deploy a private label in-store perimeter campaign delivering 1.75 %  units sales lift.

Deploy turnkey kits in a minimum of 2 Tier 1 and/or Tier 2 retail accounts 

Sell in AFM End Cap Solution in one Tier 1-2 account. Achieve a unit volume lift of +10% vs previous year. 70% of score will be based on the sell in and 30% on achieving the volume unit lift.

Develop a distribution gap opportunity proposal and recommendation in targeted accounts by Planning Phase 1

Achieve greater than a 12% recognition score for in-store ads in the CMT by June 2025.

Maintain an 80% working dollar spend in our overall Shoppper/Trade & Foodservice budget 

Expand and implement the JBP process to a Tier 1 account outside of Walmart for FY 26 planning

In collaboration with AFM research & analytics team create and present 26 category reviews for Tier 1-2 accounts.