Sell in 1 Trophy Tour Retail events to Tier 1 and/or Tier 2 accounts . 

OND SEASONAL DISPLAY SELL IN: Sell in a total of 80.3k EQ bins for the entire OND season (excludes SGK) . Meet minimum EQ share of 25% from total. 70% of score will be based on meeting total EQ goal and 30% will be based on individual minimum EQ share.

BIG GAME SEASONAL PROGRAMS: Develop a national Big Game seasonal program to reinforce guac occasion with a sell in of  108K EQ bins. Meet minimum EQ share of 25% from total. 70% of score will be based on meeting total EQ goal and 30% will be based on individual minimum EQ share.

'Rollout  national coupon thematic bags (OND, Big Game, Cinco) with total reach of 4.5MM bags. 

CINCO SEASONAL PROGRAM: Develop a national Cinco seasonal program wtith a national partner to reinforce guac occasion with a sell in of  51.6K EQ bins. Meet minimum EQ share of 5% from total. 70% of score will be based on meeting total EQ goal and 30% will be based on individual minimum EQ share.

Launch an in-store education campaign with a bounce back offer reaching a combined 3% redemption.

Reach a combined account specific redemption rate (shopper SPAS and/or trade) of 18% by end of year

Deploy a year round shopper and trade coupon campaign to support our seasonal, shopper power account, and loyalty offers targeting a departmental 50% ratio in targeted coupons.

CUSTOM DISPLAYS & POS - TIER 1 -2 ACCOUNTS: Develop and deploy custom portable solutions or POS (ie: ripe now ripe later dividers) to 2 Tier 1 -Tier 2 accounts, Target and Ahold.

 Develop a portable merchandising plan and achieve a sell-in of 67.4k EQ equivalized portables in addition to our seasonal bin displays. Meet minimum EQ share of 12% from total. 70% of score will be based on meeting total EQ goal and 30% will be based on individual minimum EQ share.

SPECIAL SUMMER RETAIL TRADE PLAN - MAY - AUGUST 2024: Develop a May 2024  - August 2024 market and retail specific summer plan and approach based on market conditions by December 30th, 2023. Plan should coninue to protect  share in Stop & Shop, The Giant Company, Giant Foods, Meijer, Shaw's, Albertsons United and Albertsons Mid Atlantic division.

BASEBALL PARTNERSHIP - DFW: Develop and deploy a DFW marketwide program for summer leveraging partnershp with Texas Rangers in a minimum of 1 Tier-1 or Tier-2 accounts.

SUSAN G KOMEN - NATIONAL: Develop a national Susan G Komen program to reinforce the H&W strategic pillar with a sell in of  44,7k EQ bins (inclusive of Food Lion) . Meet minimum EQ share of 20% from total. 70% of score will be based on meeting total EQ goal and 30% will be based on individual minimum EQ share.

Develop and sell in a H&W shopper power account campaign in at least 3 ABSCO Division. 

GLOBAL SHOW FY 24: Gain a total of 65 retailer engagements through the Global Show network opportunities (i.e. booth visitations, impromptu meetings, appointments).

Present a proposal during planning identifying never been done before ideas and/or technologies for Shopper and Trade.  Preliminary ideas to be presented in Planning Phase 1 with final ideas presented in Planning Phase 2.  A total of 2 never been done before ideas from each area need to be incorporated into the final plan for a total of 4.

Maintain an 80% working dollar spend in our overall Shoppper/Trade Marketing budget 

Grow correct branding in store from 34% to 36% for GM and 45% to 47% for HM.  Objective to be weighted 50/50.

E-COMMERCE INTEGRATION: Integrate in-store and e-com through one of our AFM strategic pillars and re-organize the digital shelf in 1 of our E-Com targeted accounts, Albertsons and Target.

Deploy a trade loyalty plan with a targeted redemption of 28%.

OND VOLUME CONTEST: Deploy a national contest during OND during selected "opportunity" weeks targeting 7 participants (minimum 100 store location) no wholesalers.

POST SUPER BOWL VOLUME CONTEST: Deploy a national contest during OND during selected "opportunity" weeks targeting 7 participants (minimum 100 store location) no wholesalers.

CATEGORY REVIEWS: Deliver and present a total of 2 category reviews live in Tier-1-2 accounts.

Develop top Tier 2 High Potential accounts by activating a flex program outside of seasonal programs tied to Core uses, Education and/or H&W at Target. Prior to flex program launch date a projected unit or volume lift target should be provided for targeted weeks with a final recap that includes absolute or percentage volume results compared to PY by end of FY24. To achieve full credit for this objective, account must meet the unit or volume lift projection.

Develop and sell in a  "Guac N Taco" shopper power account campaign focused on MX handhelds and guacamole in Stop & Shop targeting a 10% unit lift post Cinco. 

Develop top account by activating a flex program outside of seasonal programs tied to Core uses, Education and/or H&W at Jewel. Prior to program launch date a projected unit or volume lift target should be provided for targeted weeks with a final recap that includes absolute or percentage volume results compared to PY by end of FY24.

Develop top account by activating a flex program outside of seasonal programs tied to Core uses, Education and/or H&W at Giant Foods. Prior to flex program launch date a projected unit or volume lift target should be provided for targeted weeks with a final recap that includes absolute or percentage volume results compared to PY by end of FY24.

Develop top account by activating a flex program outside of seasonal programs tied to Core uses, Education and/or H&W at The Giant Company. Prior to flex program launch date a projected unit or volume lift target should be provided for targeted weeks with a final recap that includes absolute or percentage volume results compared to PY by end of FY24.

Develop and launch a perimeter merchandising program with a partner in a Tier 1 or Tier 2 account by April 2024. Provide a post mortem assessment and recommendation by Planning FY 25.

Expand and implement the avocado endcap concept to 1 (one) Tier 1 or Tier 2 account by Spring 2024. Provide recap and results.

TURN-KEY KITS: Develop and deploy turnkey kits in a minimum of 1 Tier-1 or Tier-2 retail account.