Increase overall OND consumption by 3% EQ lbs as measured by Circana vs PY ( weeks 13-25).

Develop a national Big Game seasonal program to reinforce guac occasion. Sell-in and allocate a total of 46.6k EQ bins for the designated retailers based on new merchandising approach.

Achieve an 3.7% EQ lb growth as measured by Circana in participating accounts included in the new merchandising approach. For those accounts who do not participate in Circana results will be provided in unit growth.

Achieve a 9.5MM bag sell-in of CFP and Big Game bags.

Increase overall Big Game consumption by 3% EQ lbs vs PY as measured by Circana.

Reach an 4.3% EQ lb increase vs YAG in participating accounts (i.e. ABSCO) as merchandised by Neptune during designated time period.

Achieve a 2.6 MM bag sell-in of Cinco thematic bags.

Develop a national Cinco seasonal program to reinforce guac occasion. Sell in and allocate a total of 24.1K EQ bins for the entire Cinco timeframe for designated retailers with new merchandising approach.

Increase overall Cinco consumption by 3.2% EQ lb as measured by Circana.

Activate a direct-retailer digital coupon offer with AFM logo that is featured in circular ad by February, for bulk and/or bags. Prior to program launch regional director must provide a projected unit or volume lift target for targeted week/s. Provide a final recap that includes absolute or percentage volume results compared to previous year. To achieve full credit, account must meet the lift projection. 50% of score will be based on meeting the proposed timeline and 50% score will be based on meeting the lift.

Activate a direct-retailer digital coupon offer with AFM logo that is featured in circular ad by March, for bulk and/or bags. Prior to program launch regional director must provide a projected unit or volume lift target for targeted week/s. Provide a final recap that includes absolute or percentage volume results compared to previous year. To achieve full credit, account must meet the lift projection. 50% of score will be based on meeting the proposed timeline and 50% score will be based on meeting the lift.

Activate a direct-retailer digital coupon offer with AFM logo that is featured in circular ad by April, for bulk and/or bags. Prior to program launch regional director must provide a projected unit or volume lift target for targeted week/s. Provide a final recap that includes absolute or percentage volume results compared to previous year. To achieve full credit, account must meet the lift projection. 50% of score will be based on meeting the proposed timeline and 50% score will be based on meeting the lift.

Reach a combined accounts specific redemption rate (Shopper SPAs and/or trade) of 16.5% by end of year.

Updated the coupon portal on weekly basis, based on activation updates to reflect the most up to date trade activity in weekly BI report.

Deploy a coupon plan focused on 41% targeted and 59% non targeted approach excluding the Aisle rebate offers utilized to support the branded bag program.

Establish a compliance benchmark for SGK, CFP, Big Game and Cinco as measured by Field Agent audits. Compliance benchmark to be set after the results of the Field Agent audit for SGK program. Established benchmark will set the target for CFP, Big Game and Cinco programming. The objective will be weighted 25% for CFP, 50% for Big Game and 25% for Cinco for achieving the established benchmarks.

Develop a portable merchandising plan and achieve a sell-in of 21.4K EQ equivalized portables in addition to our seasonal bin displays.

Achieve 5MM bag sell-in of SGK thematic bags.

Develop a national Susan G Komen program to reinforce the company wide cause related partnership. Sell in and allocate a total of 15.5k EQ bins for designated retailers with new merchandising approach.

Increase overall October consumption by 1.1% EQ lbs vs PY as measured by Circana.

Activate SGK in October w/ new direct merchandising model. Prior to program launch regional director must provide a projected unit or volume lift target for targeted week/s, based on Circana data projection. Provide a final recap that includes absolute or percentage volume results compared to previous year. To achieve full credit, account must meet the lift projection. 50% of score will be based on meeting the proposed timeline and 50% score will be based on meeting the lift.

Activate SGK w/ new direct merchandising model. Prior to program launch regional director must provide a projected unit or volume lift target for targeted week/s, based on Circana data projection. Provide a final recap that includes absolute or percentage volume results compared to previous year. To achieve full credit, account must meet the lift projection. 50% of score will be based on meeting the proposed timeline and 50% score will be based on meeting the lift.

Develop the national ADA partnership program and execute in two (2) Tier 1 accounts and achieve a sell in of 10.1k EQ bins with new merchandising strategy.

 Increase EQ lift in 2 Tier 1 Account (assumption Kroger & ABSCO ) by 5.1% EQ increase vs. PY.

 Achieve 2 MM bag sell-in of ADA thematic bags.

Develop and execute a national Summer Program connected to World Cup and sell-in 5k EQ Bins with new merchandising approach.

 Achieve 2MM bag sell-in of World Cup bags.

Develop and sell-in a volume contest for top General Market Tier-1 accounts, unit/EQ lift rewarded with World Cup tikets and hospitality package. Accounts must provided PY unit numbers and results, targeting a +10% unit lift growth for (H-E-B, Kroger, Food Lion, Publix, Giant Food, Albertson's), weighted 50% for activation sell-in and 50% for unit lift scores.

Develop a July - August 2026 market and retail specific summer plan and approach by Feb 2026 and implement by June 2026.

As part of the Digital Shelf, customize the product development page for one Tier 1 or Tier 2 accounts outside of Walmart, Kroger and HEB.

Gain a total of 75 retailer engagements through the Global Show network opportunities (i.e. booth visitations, impromptu meetings, appointments).

Provide an assessment and activation plan based on biggest retail growth and demand unlocks in FY 27 based on the Demand Landscape Study by Planning Phase 3.

  Achieve an annual 3% in EQ lbs increase/growth vs PY by June 2026. (based on Circana). 

Achieve greater than a 13% recognition score for in-store ads in the CMT by June 2026.

 Maintain an 80% working dollar spend in our overall Shoppper/Trade & Foodservice budget 

 Expand and implement the JBP process to a Tier 1 account outside of Walmart and Kroger for FY 27 planning

In collaboration with R&A, develop 26 account specific category reviews. To achieve the objective, feedback must be provided to the R&A team on the preliminary version of the category review to help build the story, a trade plan will be incorporated (if pertinent) and a meeting date must be secured and shared with the R&A team at least 2 weeks prior to the review.

Activate a produce partnership program in OND for bulk and/or bags that is supported by AFM retail display bins. Prior to program launch regional director must provide a projected unit or volume lift target for targeted week/s. Provide a final recap that includes absolute or percentage volume results compared to previous year. To achieve full credit, account must meet the lift projection. 50% of score will be based on meeting the proposed timeline and 50% score will be based on meeting the lift.

Activate a produce partnership program in OND for bulk and/or bags that is supported by AFM retail display bins. Prior to program launch regional director must provide a projected unit or volume lift target for targeted week/s. Provide a final recap that includes absolute or percentage volume results compared to previous year. To achieve full credit, account must meet the lift projection. 50% of score will be based on meeting the proposed timeline and 50% score will be based on meeting the lift.

Develop and test bag new avocado permanent display prototype(s) designed to be merchandised in impulse area's ie., close to checkstands and/ or inside refrigerated produce department area.

Maintain Target's participation with schematic/ display space & bin execution for Super Bowl and Cinco. Prior to program launch regional director must provide a projected unit or volume lift target for targeted week/s, based on Circana projection. Provide a final recap that includes absolute or percentage volume results compared to previous year. To achieve full credit, account must meet the lift projection. 50% of score will be based on meeting the proposed timeline and 50% score will be based on meeting the lift.

Achieve a +2.3% EQ lift for FY26 at Stop & Shop, from 7/1/25 to latest wk available in Circana by 6/30/26.

Achieve a +1% EQ lift for FY26 at Giant Food, from 7/1/25 to latest wk available in Circana by 6/30/26.

Achieve a +1% EQ lift for FY26 at Giant Company, from 7/1/25 to latest wk available in Circana by 6/30/26.

Achieve a +2.9% EQ lift for FY26 at Target, from 7/1/25 to latest wk available in Circana by 6/30/26.

Achieve a +3.6% EQ lift for FY26 at Albertson's, from 7/1/25 to latest wk available in Circana by 6/30/26.