SUSAN G KOMEN - NATIONAL: Develop a national Susan G Komen program to reinforce the H&W strategic pillar with a sell in of  44,7k EQ bins (inclusive of Food Lion) . Meet minimum EQ share of 10% from total. 70% of score will be based on meeting total EQ goal and 30% will be based on individual minimum EQ share.

OND TROPHY TOURS:  Sell in 1 Trophy Tour Retail event to Tier 1 and/or Tier 2 accounts.

OND SEASONAL DISPLAY SELL IN: Sell in a total of 80.3k EQ bins for the entire OND season (excludes SGK) . Meet minimum EQ share of 25% from total. 70% of score will be based on meeting total EQ goal and 30% will be based on individual minimum EQ share.

BIG GAME SEASONAL PROGRAMS: Develop a national Big Game seasonal program to reinforce guac occasion with a sell in of  108K EQ bins. Meet minimum EQ share of 5% from total. 70% of score will be based on meeting total EQ goal and 30% will be based on individual minimum EQ share.

'Rollout  national coupon thematic bags (OND, Big Game, Cinco) with total reach of 4.5MM bags. 

CINCO SEASONAL PROGRAM: Develop a national Cinco seasonal program wtith a national partner to reinforce guac occasion with a sell in of  51.6K EQ bins. Meet minimum EQ share of 5% from total. 70% of score will be based on meeting total EQ goal and 30% will be based on individual minimum EQ share.

Reach a combined account specific redemption rate (shopper SPAS and/or trade) of 18% by end of year

Deploy a year round shopper and trade coupon campaign to support our seasonal, shopper power account, and loyalty offers targeting a departmental 50% ratio in targeted coupons.

Expand and implement the avocado endcap concept to 1 (one) Tier 1 or Tier 2 account by Spring 2024. Provide recap and results.

CUSTOM DISPLAYS & POS - TIER 1 -2 ACCOUNTS: Develop and deploy custom portable solutions or POS (ie: ripe now ripe later dividers) to 1 Tier 1 account, Sprouts.

 Develop a portable merchandising plan and achieve a sell-in of 67.4k EQ equivalized portables in addition to our seasonal bin displays. Meet minimum EQ share of 12% from total. 70% of score will be based on meeting total EQ goal and 30% will be based on individual minimum EQ share.

Develop and deploy a Los Angeles marketwide program for summer leveraging partnershp with the LA Galaxy in a minimum of 1 Tier-1 or Tier-2 accounts.

Develop and deploy a HHM shopper program in top Hispanic account Food 4 Less. Target 15% unit lift in the accounts that are measured by Nielsen.  The objective will be scored as follows: 60% of the score will be allocated to securing the top 8 accounts and 40% will be allocated to reaching the targeted unit lift.

Develop and deploy a HHM shopper program in top Hispanic account Food City. Target 15% unit lift in the accounts that are measured by Nielsen.  The objective will be scored as follows: 60% of the score will be allocated to securing the top 8 accounts and 40% will be allocated to reaching the targeted unit lift.

Develop and deploy a post Super Bowl shopper program in top Hispanic account Food 4 Less.  Target 10% unit lift in the accounts that are measured by Nielsen.  The objective will be scored as follows: 60% of the score will be allocated to securing the top 8 accounts and 40% will be allocated to reaching the targeted unit lift.

Develop and deploy a post Super Bowl shopper program in top Hispanic account Food City.  Target 10% unit lift in the accounts that are measured by Nielsen.  The objective will be scored as follows: 60% of the score will be allocated to securing the top 8 accounts and 40% will be allocated to reaching the targeted unit lift.

GLOBAL SHOW FY 24: Gain a total of 65 retailer engagements through the Global Show network opportunities (i.e. booth visitations, impromptu meetings, appointments).

Present a proposal during planning identifying never been done before ideas and/or technologies for Shopper and Trade.  Preliminary ideas to be presented in Planning Phase 1 with final ideas presented in Planning Phase 2.  A total of 2 never been done before ideas from each area need to be incorporated into the final plan for a total of 4.

Maintain an 80% working dollar spend in our overall Shoppper/Trade Marketing budget 

Grow correct branding in store from 34% to 36% for GM and 45% to 47% for HM.  Objective to be weighted 50/50.

SPECIAL SUMMER RETAIL TRADE PLAN - MAY - AUGUST 2024: Develop a May 2024  - August 2024 market and retail specific summer plan and approach based on market conditions by December 30th, 2023. Plan should coninue to protect  share in Grocery Outlet, Food 4 Less, Stater Bros. and Ralph's.

Develop top Tier 2 High Potential accounts by activating a flex program outside of seasonal programs tied to Core uses, Education and/or H&W at Food 4 Less. Prior to flex program launch date a projected unit or volume lift target should be provided for targeted weeks with a final recap that includes absolute or percentage volume results compared to PY by end of FY24. To achieve full credit for this objective, account must meet the unit or volume lift projection.

Develop top account by activating a flex program outside of seasonal programs tied to Core uses, Education and/or H&W at Stater Bros. Prior to program launch date a projected unit or volume lift target should be provided for targeted weeks with a final recap that includes absolute or percentage volume results compared to PY by end of FY24.

Sell-in or develop a program tied to core uses, education and/or H&W at Sprouts, provide a projected volume lift target prior to launch. Include a final recap with absolute or percentages volume restuls compared to PY by the end of FY24.

Develop top Tier 2 High Potential accounts by activating a flex program outside of seasonal programs tied to Core uses, Education and/or H&W at Ralphs. Prior to flex program launch date a projected unit or volume lift target should be provided for targeted weeks with a final recap that includes absolute or percentage volume results compared to PY by end of FY24. To achieve full credit for this objective, account must meet the unit or volume lift projection.

Develop top Tier 2 High Potential accounts by activating a flex program outside of seasonal programs tied to Core uses, Education and/or H&W at Trader Joe's. Prior to flex program launch date a projected unit or volume lift target should be provided for targeted weeks with a final recap that includes absolute or percentage volume results compared to PY by end of FY24. To achieve full credit for this objective, account must meet the unit or volume lift projection.

Deploy a trade loyalty plan with a targeted redemption of 28%.

OND VOLUME CONTEST: Deploy a national contest during OND during selected "opportunity" weeks targeting 7 participants (minimum 100 store location) no wholesalers, can offer to top Hispanic region retailers (La Michoacana, Northgate, Vallarta, Superior Grocers, Cardenas, El Super, Fiesta, Sedanos, Food 4 Less, Food City, Basha's).

POST SUPER BOWL VOLUME CONTEST: Deploy a national contest during OND during selected "opportunity" weeks targeting 7 participants (minimum 100 store location) no wholesalers, can offer to top Hispanic region retailers (La Michoacana, Northgate, Vallarta, Superior Grocers, Cardenas, El Super, Fiesta, Sedanos, Food 4 Less, Foood City, Bashas's).

CATEGORY REVIEWS: Deliver and present a total of 2 category reviews live in Tier-1-2 accounts.