
Oscar Garcia Dashboard
Project Goals
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FOOTBALL (COMMERCIAL) 2025-2026 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
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Objectives | Jul-25 | Aug-25 | Sep-25 | Oct-25 | Nov-25 | Dec-25 | Jan-26 | Feb-26 | Mar-26 | Apr-26 | May-26 | Jun-26 | Score | |
OND CONSUMPTION GROWTH + | i3 | 0 | ||||||||||||
Increase overall OND consumption by 3% EQ lbs as measured by Circana vs PY ( weeks 13-25). |
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CFP NATIONAL TIER 1 ACCOUNT SELL-IN + | 1 | |||||||||||||
Sell in CFP promotion to a Tier 1 account (Food Lion or Publix). Achieve a a 3% EQ lb increase vs PY (as measured by Circana) in participating stores/divisions. 50% of the final score will support the sell in and 50% for volume performance in participating stores/divisions. |
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BIG GAME SEASONAL PROGRAM + | 40,000 | i6,600 | ||||||||||||
Develop a national Big Game seasonal program to reinforce guac occasion. Sell-in and allocate a total of 46.6k EQ bins for the designated retailers based on new merchandising approach. |
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BIG GAME LB GROWTH PARTICIPATING ACCOUNTS + | i3 | |||||||||||||
Achieve an 3.7% EQ lb growth as measured by Circana in participating accounts included in the new merchandising approach. For those accounts who do not participate in Circana results will be provided in unit growth. |
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FOOTBALL THEMATIC PACKAGING + | 2,000,000 | 2,000,000 | 2,000,000 | 2,000,000 | i1,500,000 | |||||||||
Achieve a 9.5MM bag sell-in of CFP and Big Game bags. |
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BIG GAME CONSUMPTION GROWTH + | i3 | |||||||||||||
Increase overall Big Game consumption by 3% EQ lbs vs PY as measured by Circana. |
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CFP IN-STORE SIGNAGE + | ||||||||||||||
Reach an 4.3% EQ lb increase vs YAG in participating accounts (i.e. ABSCO) as merchandised by Neptune during designated time period. |
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CINCO (COMMERCIAL) 2025-2026 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
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Objectives | Jul-25 | Aug-25 | Sep-25 | Oct-25 | Nov-25 | Dec-25 | Jan-26 | Feb-26 | Mar-26 | Apr-26 | May-26 | Jun-26 | Score | |
CINCO THEMATIC PACKAGING + | 2,000,000 | i600,000 | 0 | |||||||||||
Achieve a 2.6 MM bag sell-in of Cinco thematic bags. |
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CINCO SEASONAL PROGRAM + | 20,000 | i4,100 | ||||||||||||
Develop a national Cinco seasonal program to reinforce guac occasion. Sell in and allocate a total of 24.1K EQ bins for the entire Cinco timeframe for designated retailers with new merchandising approach. |
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CINCO CONSUMPTION GROWTH + | i3 | |||||||||||||
Increase overall Cinco consumption by 3.2% EQ lb as measured by Circana. |
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COUPON STRATEGY 2025-2026 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
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Objectives | Jul-25 | Aug-25 | Sep-25 | Oct-25 | Nov-25 | Dec-25 | Jan-26 | Feb-26 | Mar-26 | Apr-26 | May-26 | Jun-26 | Score | |
FOOD LION LOYALTY + | 0 | |||||||||||||
Activate a digital coupon offer in OND (CFP) for bulk and/or bags. Prior to program launch regional director must provide a projected unit or volume lift target for targeted week/s. Provide a final recap that includes absolute or percentage volume results compared to previous year. To achieve full credit, account must meet the lift projection. |
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HANNAFORD LOYALTY + | ||||||||||||||
Activate a digital coupon offer in OND for bulk and/or bags (including circular ads). Prior to program launch regional director must provide a projected unit or volume lift target for targeted week/s. Provide a final recap that includes absolute or percentage volume results compared to previous year. To achieve full credit, account must meet the lift projection |
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KEY FOODS LOYALTY + | ||||||||||||||
Activate a digital coupon offer in OND for bulk and/or bags, Prior to program launch regional director must provide a projected unit or volume lift target for targeted week/s. Provide a final recap that includes absolute or percentage volume results compared to previous year. To achieve full credit, account must meet the lift projection. |
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WEGMAN'S LOYALTY + | ||||||||||||||
Activate a post superbowl digital coupon offer for bulk and/or bags. Prior to program launch regional director must provide a projected unit or volume lift target for targeted week/s. Provide a final recap that includes absolute or percentage volume results compared to previous year. To achieve full credit, account must meet the lift projection. |
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TRADE ACCOUNTS SPECIFIC COUPON REDEMPTION + | i16 | |||||||||||||
Reach a combined accounts specific redemption rate (Shopper SPAs and/or trade) of 16.5% by end of year. |
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COUPON TRACKER & REPORTING + | ||||||||||||||
Updated the coupon portal on weekly basis, based on activation updates to reflect the most up to date trade activity in weekly BI report. |
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TARGETED VS NON TARGETED EFFECTIVENESS + | i41 | |||||||||||||
Deploy a coupon plan focused on 41% targeted and 59% non targeted approach excluding the Aisle rebate offers utilized to support the branded bag program. |
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MERCHANDISING SOLUTIONS 2025-2026 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
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Objectives | Jul-25 | Aug-25 | Sep-25 | Oct-25 | Nov-25 | Dec-25 | Jan-26 | Feb-26 | Mar-26 | Apr-26 | May-26 | Jun-26 | Score | |
CUSTOM DISPLAYS & POS - TIER 1 -2 ACCOUNTS + | 0 | |||||||||||||
Develop and test 3 different prototypes in 3 Tier 1-2 accounts (Food Lion, Sprouts and Publix). To receive full credit the prototype test must be completed by April 2026. |
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MERCHANDISING COMPLIANCE + | ||||||||||||||
Establish a compliance benchmark for SGK, CFP, Big Game and Cinco as measured by Field Agent audits. Compliance benchmark to be set after the results of the Field Agent audit for SGK program. Established benchmark will set the target for CFP, Big Game and Cinco programming. The objective will be weighted 25% for CFP, 50% for Big Game and 25% for Cinco for achieving the established benchmarks. |
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PORTABLES & PERMANENT DISPLAYS + | 2,000 | 2,000 | 2,000 | 2,000 | 2,000 | 2,000 | 3,000 | 2,000 | 2,000 | i2,400 | ||||
Develop a portable merchandising plan and achieve a sell-in of 21.4K EQ equivalized portables in addition to our seasonal bin displays. |
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H&W (COMMERCIAL) 2025-2026 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
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Objectives | Jul-25 | Aug-25 | Sep-25 | Oct-25 | Nov-25 | Dec-25 | Jan-26 | Feb-26 | Mar-26 | Apr-26 | May-26 | Jun-26 | Score | |
SGK THEMATIC PAKCAGING + | 4,000,000 | i1,000,000 | 0 | |||||||||||
Achieve 5MM bag sell-in of SGK thematic bags. |
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SUSAN G KOMEN - NATIONAL + | 10,000 | i5,500 | ||||||||||||
Develop a national Susan G Komen program to reinforce the company wide cause related partnership. Sell in and allocate a total of 15.5k EQ bins for designated retailers with new merchandising approach. |
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SGK CONSUMPTION GROWTH + | i1 | |||||||||||||
Increase overall October consumption by 1.1% EQ lbs vs PY as measured by Circana. |
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H&W ADA THEMATIC PACKAGING + | 1,000,000 | i1,000,000 | ||||||||||||
Achieve 2 MM bag sell-in of ADA thematic bags. |
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GEOGRAPHIC FOCUS 2025-2026 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
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Objectives | Jul-25 | Aug-25 | Sep-25 | Oct-25 | Nov-25 | Dec-25 | Jan-26 | Feb-26 | Mar-26 | Apr-26 | May-26 | Jun-26 | Score | |
CFP SOUTH ATLANTIC IN-STORE SIGNAGE + | i2 | 0 | ||||||||||||
Reach an 2% unit lift as measured my matched panel test in participating accounts (WALMART SO ATL AND PUBLIX) merchandised by Neptune during designated time period. Reevaluate objective, prior to Launch, If new analysis via ABCS Inisghts is available. |
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GAME DAY OFFER BLITZ TRADE PROGRAM REDEMPTION + | ||||||||||||||
Target a 12% redemption at Publix, 35% redemption at Kroger based on a shift to targeting lasped avocado buyers, and 8% redemption at Food Lion. |
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GAME DAY OFFER BLITZ TRADE PROGRAM UNIT LIFT + | ||||||||||||||
Target a 4.1% EQ lb lift at Publix vs YAG, 4.1% EQ lb lift at Kroger vs YAG, and a 4.0% EQ lb lift at Food Lion vs YAG. |
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CFP SOUTH ATLANTIC FOOD LION SUPPORT + | i5 | |||||||||||||
Leverage CFP campaign to support Food Lion achieving an 5.1% EQ increase vs PY. |
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SOUTH ATLANTIC TIER 1 PROGRAM + | ||||||||||||||
Develop and execute one (ie: avo toast) campaign in the South Atlantic in one Tier 1 account (assumption Publix). EQ% lift vs PY to be established when account is confirmed. |
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SUMMER 2025-2026 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
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Objectives | Jul-25 | Aug-25 | Sep-25 | Oct-25 | Nov-25 | Dec-25 | Jan-26 | Feb-26 | Mar-26 | Apr-26 | May-26 | Jun-26 | Score | |
WORLD CUP NATIONAL PROGRAM + | 2,500 | i2,500 | 0 | |||||||||||
Develop and execute a national Summer Program connected to World Cup and sell-in 5k EQ Bins with new merchandising approach. |
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WORLD CUP PACKAGING + | 1,000,000 | i1,000,000 | ||||||||||||
Achieve 2MM bag sell-in of World Cup bags. |
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TOP ACCOUNT SUMMER CONTEST + | ||||||||||||||
Develop and sell-in a volume contest for top General Market Tier-1 accounts, unit/EQ lift rewarded with World Cup tikets and hospitality package. Accounts must provided PY unit numbers and results, targeting a +10% unit lift growth for (H-E-B, Kroger, Food Lion, Publix, Giant Food, Albertson's), weighted 50% for activation sell-in and 50% for unit lift scores. |
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SPECIAL SUMMER TRADE PLAN JULY-AUGUST 2026 + | ||||||||||||||
Develop a July - August 2026 market and retail specific summer plan and approach by Feb 2026 and implement by June 2026. |
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ECOMMERCE / RETAIL MEDIA 2025-2026 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
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Objectives | Jul-25 | Aug-25 | Sep-25 | Oct-25 | Nov-25 | Dec-25 | Jan-26 | Feb-26 | Mar-26 | Apr-26 | May-26 | Jun-26 | Score | |
DIGITAL SHELF + | 1 | 0 | ||||||||||||
As part of the Digital Shelf, customize the product development page for one Tier 1 or Tier 2 accounts outside of Walmart, Kroger and HEB. |
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BASE BUSINESS (COMMERCIAL) 2025-2026 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
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Objectives | Jul-25 | Aug-25 | Sep-25 | Oct-25 | Nov-25 | Dec-25 | Jan-26 | Feb-26 | Mar-26 | Apr-26 | May-26 | Jun-26 | Score | |
GLOBAL SHOW FY 26 + | 0 | |||||||||||||
Gain a total of 75 retailer engagements through the Global Show network opportunities (i.e. booth visitations, impromptu meetings, appointments). |
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DEMAND LANDSCAPE RETAIL ASSESSMENT & ACTIVATION PLAN + | ||||||||||||||
Provide an assessment and activation plan based on biggest retail growth and demand unlocks in FY 27 based on the Demand Landscape Study by Planning Phase 3. |
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FY 26 CONSUMPTION GROWTH + | i3 | |||||||||||||
Achieve an annual 3% in EQ lbs increase/growth vs PY by June 2026. (based on Circana). |
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IN-STORE BRAND RECOGNITION + | i13 | |||||||||||||
Achieve greater than a 13% recognition score for in-store ads in the CMT by June 2026. |
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WORKING VS NON WORKING DOLLARS + | i80 | |||||||||||||
Maintain an 80% working dollar spend in our overall Shoppper/Trade & Foodservice budget |
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CATEGORY REVIEWS + | 3 | 4 | 3 | 3 | 2 | 3 | 2 | 2 | 2 | i2 | ||||
In collaboration with R&A, develop 26 account specific category reviews. To achieve the objective, feedback must be provided to the R&A team on the preliminary version of the category review to help build the story, a trade plan will be incorporated (if pertinent) and a meeting date must be secured and shared with the R&A team at least 2 weeks prior to the review. |
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ACCOUNT DEVELOPMENT 2025-2026 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
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Objectives | Jul-25 | Aug-25 | Sep-25 | Oct-25 | Nov-25 | Dec-25 | Jan-26 | Feb-26 | Mar-26 | Apr-26 | May-26 | Jun-26 | Score | |
PUBLIX FOOTBALL + | 0 | |||||||||||||
Develop a FOOTBALL program to reinforce guac occasion with a sell increase of +20% Molcajete bins vs year ago. Prior to program launch regional director must provide a projected unit or volume lift for targeted weeks. Provide final recap that includes absolute or percentage volume results compare to previous year. To achieve full credit, account must meet the lift projection. 50% of score will be based on meeting the proposed timeline and 50% will be based on meeting the lift. |
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WAKEFERN & AFM TENTPOLES + | ||||||||||||||
Activate a digital coupon offers for OND, Post super bowl and Cinco de Mayo for bulk and/or bags,( Prior to program launch regional director must provide a projected unit or volume lift target for targeted week/s. Provide a final recap that includes absolute or percentage volume results compared to previous year. To achieve full credit, account must meet the lift projection. |
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SEG & AFM TENTPOLES + | ||||||||||||||
Activate a digital coupon offers for OND, Post super bowl and Cinco de Mayo for bulk and/or bags, must include Instore digirtal signage (Deli Screens) Prior to program launch regional director must provide a projected unit or volume lift target for targeted week/s. Provide a final recap that includes absolute or percentage volume results compared to previous year. To achieve full credit, account must meet the lift projection. |
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BJs & AFM TENTPOLES + | ||||||||||||||
Activate digital coupon offers for Post super bowl and Cinco de Mayo for bags, Prior to program launch regional director must provide a projected unit or volume lift target for targeted week/s. Provide a final recap that includes absolute or percentage volume results compared to previous year. To achieve full credit, account must meet the lift projection. |
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HARRIS TEETER & AFM TENTPOLES + | ||||||||||||||
Activate a digital coupon offers for OND, Post super bowl and Cinco de Mayo for bulk and/or bags, ) Prior to program launch regional director must provide a projected unit or volume lift target for targeted week/s. Provide a final recap that includes absolute or percentage volume results compared to previous year. To achieve full credit, account must meet the lift projection. |
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FY26 PUBLIX CONSUMPTION GROWTH + | i2 | |||||||||||||
Achieve a +2.9% EQ lift for FY26 at Publix, from 7/1/25 to latest wk available in Circana by 6/30/26. |
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FY26 FOOD LION CONSUMPTION GROWTH + | i3 | |||||||||||||
Achieve a +3% EQ lift for FY26 at Food Lion, from 7/1/25 to latest wk available in Circana by 6/30/26. |
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FY26 HANNAFORD CONSUMPTION GROWTH + | i0 | |||||||||||||
Achieve a +0.9% EQ lift for FY26 at Hannaford, from 7/1/25 to latest wk available in Circana by 6/30/26. |
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FY26 WAKEFERN CONSUMPTION GROWTH + | i1 | |||||||||||||
Achieve a +1% EQ lift for FY26 at Wakefern, from 7/1/25 to latest wk available in Circana by 6/30/26. |