Sell in a first time national program with two Tier 1 customers (Walmart/Costco).

Deploy 1 national bag program with TPR support and a Costco book offer. Achieve a 66% volume/unit lift for OND.   Results pending information from the account. Target lift can be updated pending projection from the account PRIOR to the implemenation of the program. 

Sell in a total of 41.5K EQ bins for the entire OND season (excludes SGK). Meet minimum EQ individual share of 16% from total. 70% of score will be based on meeting total EQ goal and 30% will be based on meeting individual EQ share.

Increase overall OND consumption by 1% as measured by Circana (unit lift - weeks 13-25).

Drive a 4% lift in Walmart. This is contigent on selling in a national rollback to Walmart.

Launch 1 omni channel program in HEB focused on core uses  targeting a minimum 4% unit increase vs prior year in support of CFP. Results dependent on information provided by HEB.

Deploy national volume contest in December in at least 2 accounts. Achieve a 15% volume/unit lift for all participating accounts. Targeting participation from 30 accounts. Score will be based 50% on achieving unit lift, 25% on achieving individual accounts contribution and 25% on achieving participation of 30 accounts.

Reach a combined account specific redemption rate of 20% for all retail specific loyalty offers during September.

Deploy a minimum of 2 bag programs with TPR support. Achieve a 65%  volume/unit lift vs YAG in all participating divisions for January and Post SB. Results pending information from the account. Objective scored 50% for January and 50% for Post Super Bowl.

Deploy 1  wave of Education bags during OND  targeting a 38% unit lift vs YAG in participating top performing divisions and 1 wave of Education bags during Spring targeting a 38% unit lift vs YAG in participating top performing divisions. Results pending information from the account. Objective scored 50% for OND and 50% for Spring. 

Reach a 6% redemption rate on the coupon bags for each wave.

Sell in national coupon bags (OND, BIG Game, Cinco)  with a total of 8MM bags 

Deploy a coupon plan focused on 50% targeted and 50% non targeted approach

Reach a combined account specific redemption rate (shopper SPAS and/or trade) of 18% by end of year.

Develop a May 2025  - August 2025 market and retail specific summer plan and approach by February 2025 and implement by May 2025.. 

Develop a national Big Game seasonal program to reinforce guac occasion with a sell in of 115K EQ bins. Meet minimum EQ individual share of 5% from total. 70% of score will be based on meeting total EQ goal and 30% will be based on meeting individual EQ share.

Deploy national volume contest in March in at least 2 accounts. Achieve a 11% volume/unit lift for participating accounts. Targeting participation from 30 accounts. Score will be based 50% on achieving unit lift, 25% on achieving individual accounts contribution and 25% on achieving participation of 30 accounts.

Target a 11% redemption at Publix, 44% redemption at Kroger, 8% redemption Food Lion.

Target a 4 % unit lift in Publix, 10% in Kroger and 3% Food Lion - Lift vs PY (resulting in a positive lift target). Lift numbers can be changed in advance of the program start date pending change in timeframe.

Develop a national Cinco seasonal program wtith a national partner to reinforce guac occasion with a sell in of 54K EQ bins. Meet minimum EQ individual share of 20% from total. 70% of score will be based on meeting total EQ goal and 30% will be based on meeting individual EQ share.

Launch 1 omni channel program in HEB focused on core uses  targeting a minimum 10% unit increase vs prior year. Results dependent on information provided by HEB.

Sell in our Education packaging to a first time Tier 1 or 2 account (outside of Aldi's and Costco)

Realign and sell -in the education channel strip messaging focused on a relevant technique(s) to Walmart.

Develop and sell-in custom education bag with relevant messaging for Walmart shoppers. Bag could replace current universal bag or include a wave of custom education bags

Develop a national Susan G Komen program to reinforce the company wide cause related partnership with a sell in of 43k EQ bins. Meet minimum EQ individual share of 10% from total. 70% of score will be based on meeting total EQ goal and 30% will be based on meeting individual EQ share.

Develop and deploy custom portable solutions in one Tier-1 or Tier-2 accounts

Develop a portable merchandising plan and achieve a sell-in of 63k EQ equivalized portables in addition to our seasonal bin displays. Meet minimum EQ individual share of 20% from total. 70% of score will be based on meeting total EQ goal and 30% will be based on meeting individual EQ share.

Develop and Sell in our national AHA partnership program in 1 Tier 1 account

Increase unit lift in one Tier 1 Account (assumption Kroger ) by 7% and gain approval for bins as part of the program offering. Contigent on selling in to Kroger.  Should Kroger not authorize the program, an alternate Tier 1 shall be substituted.

Develop and sell in our H&W packaging to a first time Tier 1 or 2 account (outside of Aldi's and Costco)

As part of the Digital Shelf, customize the product development page for a minimum of two Tier 1 or Tier 2 accounts.

Develop and launch an e-com plan in Kroger and Walmart by Oct 2024.

Conduct a strategic assessment with activation plan results where possible and actionable recommendations by Planning.

Develop and deploy a private label in-store perimeter campaign delivering 1.75 %  units sales lift.

Collect photographic evidence of SGK, OND, SB, and Cinco and provide a photo presentation for each tentpole.

Collaborate with R&A and provide all post analytic/post mortem in support of all national and account specific programming within 6 weeks of program end date.

Achieve greater than a 12% recognition score for in-store ads in the CMT by June 2025.

Maintain an 80% working dollar spend in our overall Shoppper/Trade & Foodservice budget 

In collaboration with AFM research & analytics and trade team develop and present 26 category reviews for Tier 1 accounts. Individual contribution of 12 category reviews. 75% of score will be based on individual contribution and 25% on achieving 26 in total as a team.

Expand and implement the JBP process to a Tier 1 account outside of Walmart for FY 26 planning