Sell in a first time national program with two Tier 1 customers (Walmart/Costco).

Drive a 4% lift in Walmart. This is contigent on selling in a national rollback to Walmart.

Develop a national Big Game seasonal program to reinforce guac occasion with a sell in of  115K EQ bins. 

Sell in national coupon bags (OND, BIG Game, Cinco)  with a total of 8MM bags 

Deploy a coupon plan focused on 50% targeted and 50% non targeted approach

Reach a combined account specific redemption rate (shopper SPAS and/or trade) of 18% by end of year

Develop and deploy a partnership with Dave's Killer Brand in a top tier 1 account in the South Atlantic. 

Target a unit lift 15% vs YAG based on a 3 year CAGR. Targeted lift can be updated by preseningt a unit lift proposal prior to the launch the program.

Lead development and optimization of the Retail Avocado University site including videos, content, relevant materials by December 2025.

Realign and sell -in the education channel strip messaging focused on a relevant technique(s) to Walmart.

Collaborate with Marketing Team to refresh Education Creative and update Education section of Brand Book pending Marketing Budget availability and if project moves forward.

Increase the Education Equity score from 3.49 to 3.52 by June 2025 as measured by the CMT

Increase the Education Equity score from 3.08 to 3.11 by June 2025 as measured by the CMT

Serve up a new in-store education tactic; present a proposal with timing and metrics. To achieve credit, proposal and metrics must be agreed upon in advance of the launch.

Develop and sell-in custom education bag with relevant messaging for Walmart shoppers. Bag could replace current universal bag or include a wave of custom education bags

Develop a selling story to support incremental bin placement in perimeter of store and for overall program participation prior to IFPA 2024

Develop a portable merchandising plan and achieve a sell-in of 63k EQ equivalized portables in addition to our seasonal bin displays. 

Develop and deploy a private label in-store perimeter campaign delivering 1.75 %  units sales lift.

Achieve greater than a 12% recognition score for in-store ads in the CMT by June 2025.

Maintain an 80% working dollar spend in our overall Shoppper/Trade & Foodservice budget 

Expand and implement the JBP process to a Tier 1 account outside of Walmart for FY 26 planning

Collaborate with R&A and provide all post analytic/post mortem in support of all national and account specific programming within 6 weeks of program end date.

Develop at least one innovative idea and present prior to FY26 Planning Workshop inclusive of new technologies, vendors, platforms and approaches.

As part of the Digital Shelf, customize the product development page for a minimum of two Tier 1 or Tier 2 accounts.

Develop and launch an e-com plan in Kroger and Walmart by Oct 2024.

Develop an internal process to streamline digital shelf updates and create a digital shelf selling story by January 2024.

Conduct a strategic assessment with activation plan results where possible and actionable recommendations by Planning.

Sustain and deploy a drum beat in FY 25 supporting a series of marketing, industry and innovation in support of "Guac Heaven." Present the activation plan by August 30th.

Develop our NRA strategy and approach by mid September.

Partner with the media team to develop FY25 foodservice media campaign by September 2024

Launch the Avo Eats brand book and apply new brand standards across existing activation elements including in-stadium presence, all guac carts and new branded equipment and materials for new consumer experiential programs by June 30th, 2025