Increase overall OND consumption by 3% EQ lbs as measured by Circana vs PY ( weeks 13-25).

Develop and execute an CFP focused omnichannel program for Walmart targeting an 3.6% EQ lb increase vs PY (Circana).

Develop a national Big Game seasonal program to reinforce guac occasion. Sell-in and allocate a total of 46.6k EQ bins for the designated retailers based on new merchandising approach.

Achieve an 3.7% EQ lb growth as measured by Circana in participating accounts included in the new merchandising approach. For those accounts who do not participate in Circana results will be provided in unit growth.

Achieve a 9.5MM bag sell-in of CFP and Big Game bags.

Increase overall Big Game consumption by 3% EQ lbs vs PY as measured by Circana.

Launch an in-store campaign in participating accounts (Kroger, ABSCO, HEB) as merchandised by Neptune during designated time period and reach an 2% unit lift benchmark through Neptune MPT. If new benchmark through ABCInsights is available, present new KPI proposal prior to launch.

Achieve a 2.6 MM bag sell-in of Cinco thematic bags.

Conduct assessment of the future of Cinco based on the FY25 Wrap report, LEK findings & Planning Kick-off Presentation. Provide strategy & activation recommendations for FY27 Planning by Phase 2.

Develop a national Cinco seasonal program to reinforce guac occasion. Sell in and allocate a total of 24.1K EQ bins for the entire Cinco timeframe for designated retailers with new merchandising approach.

Increase overall Cinco consumption by 3.2% EQ lb as measured by Circana.

Develop and execute the national Cinco weekly offers. Establish benchmarks prior to the launch and achieve them once the savings offer platform is launched. 50% of the score will support the development/execution and 50% for achieving the benchmarks.

Deploy a coupon plan focused on 41% targeted and 59% non targeted approach

Reach a combined accounts specific redemption rate (Shopper SPAs and/or trade) of 16.5% by end of year

Develop a portable merchandising plan and achieve a sell-in of 21.4K EQ equivalized portables in addition to our seasonal bin displays.

Achieve 5MM bag sell-in of SGK thematic bags.

Increase good fats unaided awareness among non-Hispanics from 62.5% to 62.9%. (source: CMT)

Increase good fats unaided awareness among Hispanics from 57.3% to 58.4%. (source: CMT)

Reach an 2% unit lift as measured my matched panel test in participating accounts (WALMART SO ATL AND PUBLIX) merchandised by Neptune during designated time period. Reevaluate objective, prior to Launch, If new analysis via ABCS Inisghts is available.

Develop and execute one (ie: avo toast) campaign in the South Atlantic in one Tier 1 account (assumption Publix). EQ% lift vs PY to be established when account is confirmed. 

Develop a retail media activation plan for the designated Tier 1 accounts (Walmart (2), Kroger (1) and HEB (1) and execute 4 activations no later than April 30, 2026.  Present proposed benchmark metrics prior to the implementation of program for each account. Achieve benchmark metrics for each participating account. Each account result will be weighted 25%.

Conduct a strategic assessment with activation plan results where possible and actionable recommendations by Planning.

As part of the Digital Shelf, customize the product development page for one Tier 1 or Tier 2 accounts outside of Walmart, Kroger and HEB

Deploy 1 wave of Education bags during late DECEMBER through first 2 weeks of January targeting a 64.1% UNIT lift vs YAG in participaing divisions. Should Costco not accept the terms of timing, the funding shall be utilized to support 1 wave of Education bags during Post Super Bowl. Results pending information from the account. Objective scored 50% and 50% for the activation.

Develop and execute an Education focused omnichannel program for Walmart targeting an 3% EQ increase vs PY.

Increase knowledge score among non-Hispanics from 3.08 to 3.11 by end of FY. (source: CMT)

Increase Hispanic Education knowledge score from 3.47 to 3.49 by end of FY. (source: CMT)

Deploy 1 wave of Education bags during OND targeting a 19.1% UNIT lift vs YAG in participating top performing divisions and 1 wave of Education bags during Spring targeting an 24.8% UNIT lift vs YAG in participating top performing ALDI divisions. Results pending information from the account. Objective scored 50% and 50% for the activation.

Conduct an assessment of the future of OND & Big Game leveraging the new LEK findings and insights. Include recommendations for FY27 Planning by Phase 3.

Develop at least one innovative idea and share during FY26 Planning inclusive of new technologies, vendors, platforms and approaches.

Provide an assessment and activation plan based on biggest retail growth and demand unlocks in FY 27 based on the Demand Landscape Study by Planning Phase 3.

Achieve an annual 3% in EQ lbs increase/growth vs PY by June 2026. (based on Circana). 

Achieve greater than a 13% recognition score for in-store ads in the CMT by June 2026.

Maintain an 80% working dollar spend in our overall Shoppper/Trade & Foodservice budget 

Expand and implement the JBP process to a Tier 1 account outside of Walmart and Kroger for FY 27 planning

Collaborate with R&A and provide all post analytic/post mortem in support of all national and account specific programming within 6 weeks of program end date.