Increase overall OND consumption by 3% EQ lbs as measured by Circana vs PY ( weeks 13-25).

Sell in CFP promotion to a Tier 1 account with national presence (Not including Walmart). Achieve a a 1.6% EQ lb increase vs PY (as measured by Circana) in participating stores/divisions. 50% of the final score will support the sell in and 50% for volume performance in participating stores/divisions.

Develop a national Big Game seasonal program to reinforce guac occasion. Sell-in and allocate a total of 46.6k EQ bins for the designated retailers based on new merchandising approach.

Achieve an 3.7% EQ lb growth as measured by Circana in participating accounts included in the new merchandising approach. For those accounts who do not participate in Circana results will be provided in unit growth.

Increase overall Big Game consumption by 3% EQ lbs vs PY as measured by Circana.

Develop a national Cinco seasonal program to reinforce guac occasion. Sell in and allocate a total of 24.1K EQ bins for the entire Cinco timeframe for designated retailers with new merchandising approach.

ncrease overall Cinco consumption by 3.2% EQ lb as measured by Circana.

Develop and test 3 different prototypes in 3 Tier 1-2 accounts (Food Lion, Sprouts and Publix). To receive full credit the prototype test must be completed by April 2026.

Present an assessment of the merchandising area for seasonal and portables by Planning Phase 1 with a final action plan by Planning Phase 2

Present a merchandising plan to support Kroger's interest in spectacular displays for Football and ADA. Achieve a minimum of 2 campaign sell ins.

Establish a compliance benchmark for SGK, CFP, Big Game and Cinco as measured by Field Agent audits. Compliance benchmark to be set after the results of the Field Agent audit for SGK program. Established benchmark will set the target for CFP, Big Game and Cinco programming. The objective will be weighted 25% for CFP, 50% for Big Game and 25% for Cinco for achieving the established benchmarks.

Develop a portable merchandising plan and achieve a sell-in of 21.4K EQ equivalized portables in addition to our seasonal bin displays.

Keep inventories up-to-date and in line with vendor inventories and ensure that the Platform is up to date before placing orders for each program, submit report every 4 months.

Develop a national Susan G Komen program to reinforce the company wide cause related partnership. Sell in and allocate a total of 15.5k EQ bins for designated retailers with new merchandising approach.

Develop the national ADA partnership program and execute in two (2) Tier 1 accounts and achieve a sell in of 10.1k EQ bins with new merchandising strategy.

Identify a new process or effiency improvement plan for an area within the Commercial team. Present the problem to be solved and a plan by Planning Phase 2.

  Achieve an annual 3% in EQ lbs increase/growth vs PY by June 2026. (based on Circana). 

Achieve greater than a 13% recognition score for in-store ads in the CMT by June 2026.

 Maintain an 80% working dollar spend in our overall Shoppper/Trade & Foodservice budget 

Consolidate and track FS, Shopper & Event related assets in Gran Imports. Provide a full asset report by department by June 2026.

Identify and conduct an asset disposal plan for FS, Shopper & Events including Gran Imports and Fey by June 2026. To achieve credit, must provide evidence.

Develop and maintain a tracker for all Tier 1 and Tier 2 retail accounts. Provide an update on a bi-annual basis (Oct & March)

Update and maintain the AFM retailer and importer contact list. Provide an updated list on a quarterly basis (4 per year - Sept, Dec, March, June)

Gain a total of 75 retailer engagements through the Global Show network opportunities (i.e. booth visitations, impromptu meetings, appointments).

Develop a Guac Heaven themed table top show kit to support the Guac Heaven Industry drumbeat. Launch in Oct 2025.

Present a full recap report with learnings and recommendations for FY 26 Global shows

Present a full plan for FY 27 Global with a preliminary proposal by Planning Phase 2

Develop a ticket inventory control for Food Service and Trade client entertaiment use; follow up on a monthly basis to ensure utilization of suite / tickets.

Maintain a minimum $60K fund in suport of shopper and trade coupons process from Inmar. Each quartely report weighs 25% of the overall score.

Review and update coupon dashboard report on a weekly basis reporting on all shopper and trade coupons. Ensure information in the report is validated and submitted to R&A on a weekly basis. To received full credit a historical tracking must be provided with each weekly report for a total of 40 reports (Sept-June 2026).

Reach a combined accounts specific redemption rate (Shopper SPAs and/or trade) of 16.5% by end of year

Deploy a coupon plan focused on 41% targeted and 59% non targeted approach excluding the Aisle rebate offers utilized to support the branded bag program.

Develop and execute a national Summer Program connected to World Cup and sell-in 5k EQ Bins with new merchandising approach.

Develop and sell-in H&W themed shopper marketing program to the top 10 Hispanic accounts. Target a combined 3.3% EQ vs PY in the participating accounts that at measured by Circana.

Develop and sell-in a volume contest for top Hispanic Market Tier-1 accounts, unit/EQ lift rewarded with World Cup tikets and hospitality package. Accounts must provided PY unit numbers and results, targeting a +20% unit lift growth for (Food 4 Less, Northgate, Vallarta, Smart & Final, Cardenas, El Rancho, Superior Grocers, Food City, La Michoacana, Food Town TX), weighted 50% for activation sell-in and 50% for unit lift scores.