Develop and deploy custom portable solutions in 4 Tier 1 -Tier 2 accounts

Present an assessment of the merchandising area for seasonal and portables by Planning Phase 1 with a final action plan by Planning Phase 2

Present a proposal during planning identifying never been done before ideas and/or technologies in the merchandising area. The ideas must be unique.  Preliminary ideas to be presented in Planning Phase 1 with final ideas presented in Planning Phase 2. A total of 2 never been done before ideas need to be incorporated into the final plan.

Develop a portable merchandising plan and achieve a sell-in of 63k EQ equivalized portables in addition to our seasonal bin displays. 

Connduct a corrugate fixture test with new vendor for by end of 2024 / Miami Dolphins.

Keep inventories up-to-date and in tune with vendor inventories and ensure that the Platform is up to date before placing orders for each program, submit report every 4 months (3 reports).

Develop a national Susan G Komen program to reinforce the company wide cause related partnership with a sell in of 43k EQ bins

Sell in a total of 41.5K EQ bins for the entire OND season (excludes SGK)

Develop a national Big Game seasonal program to reinforce guac occasion with a sell in of 115 K EQ bins.

Develop a national Cinco seasonal program wtith a national partner to reinforce guac occasion with a sell in of 54K EQ bins.

Collect photographic evidence of SGK, OND, SB and Cinco and provide a photo presentation for each tentpole event (4 reports), within 3 weeks window after the end of each promotion.

Deploy a coupon plan focused on 50% targeted and 50% non targeted approach

Reach a combined account specific redemption rate (shopper SPAS and/or trade) of 18% by end of year

Maintain a minimum $100K fund in suport of shopper and trade coupons process from Inmar. Each quartely report weighs 25% of the overall score.

Create updated redemption reports included shopper and trade coupons from Inmar. Each quartely report weighs 25% of the overall score.

Gain a total of 70 retailer engagements through the Global Show network opportunities (i.e. booth visitations, impromptu meetings, appointments)

Present a full recap report with learnings and recommendations for FY 26 Global shows

Present a full plan for FY 26 Global with a preliminary proposal by Planning Phase 2

Achieve 70 interactions, engagements and/or meetings during NRA

Present a full recap report with learnings and recommendations for FY 26 NRA show

Develop a ticket inventory control for Food Service and Trade client entertaiment use; follow up on a monthly basis to ensure utilization of suite / tickets.

Deploy a national volume contest in December. Achieve a 15% volume/unit lift for participating accounts. Targeting participation from 30 accounts. Score will be based 50% on achieving unit lift and 50% on achieving participation of 30 accounts.

Deploy national volume contest in March. Achieve a 15% volume/unit lift for participating accounts. Targeting participation from 30 accounts. Score will be based 50% on achieving unit lift and 50% on achieving participation of 30 accounts.

Develop and maintain a tracker for all Tier 1 and Tier 2 retail accounts. Provide an update on a bi-annual basis (Oct & March)

Identify a new process or effiency improvement plan for an area within the Commercial team. Present the problem to be solved and a plan by Planning Phase 2.

Consolidate and track FS, Shopper & Event related assets in Gran Imports. Provide a full asset report by department by May 2025.

Identify and conduct an asset disposal plan for FS, Shopper & Events including Gran Imports and Fey by May 2025. To achieve credit, must provide evidence.

Prepare and present the FY 25 annual Trade Marketing Big Wins

Update and maintain the AFM retailer and importer contact list. Provide an updated list on a quarterly basis (4 per year - Sept, Dec, March, June)