Ana Ambrosi Dashboard

Project Goals

Project Goals
H&W (COMMS)
2025-2026		 Q1 Q2 Q3 Q4
Objectives Jul-25 Aug-25 Sep-25 Oct-25 Nov-25 Dec-25 Jan-26 Feb-26 Mar-26 Apr-26 May-26 Jun-26 Score
SGK Placements + 5 0

SUSAN G KOMEN PR PLACEMENTS: Secured 5 earned placements in target outlets*
SGK Impressions + 225,000,000

SUSAN G KOMEN PR IMPRESSIONS: Drive awareness to the SGK Shopper program by generating 225M impressions.
ADA PR + i100

AMERICAN DIABETES ASSOCIATION: Develop a PR strategy including storytelling cadence to support the ADA Partnership (10%). Secure 1B impressions (60%) and 5 top tier media placements (30%) in target outlets. 
Good Fats + i63

GM GOOD FATS: Increase good fats unaided awareness among non-Hispanics from 62.5% to 62.9%. (source: CMT)
Project Goals
SUPER BOWL (COMMS)
2025-2026		 Q1 Q2 Q3 Q4
Objectives Jul-25 Aug-25 Sep-25 Oct-25 Nov-25 Dec-25 Jan-26 Feb-26 Mar-26 Apr-26 May-26 Jun-26 Score
SB PR Cadence and Strategy + 0

SUPER BOWL PR CADENCE: Deliver Super Bowl PR strategy, including storytelling cadence and media outreach plan, to drive Big Game news and excitement leading up to game day (delivered by August 25, 2025).
SB PR Impressions + 400,000,000 1,500,000,000 1,600,000,000

SUPER BOWL PR IMPRESSIONS: Generate 3.5B total impressions for AFM Super Bowl program
SB PR Placements + i100

SUPER BOWL PR PLACEMENTS: Generate 50 headlines and feature stories across all media (50%), and 25 placements in agreed upon tier one media (including shopper, marketing and consumer publications) (50%) for Super Bowl consumer PR campaign. 
Project Goals
FOOTBALL (COMMS)
2025-2026		 Q1 Q2 Q3 Q4
Objectives Jul-25 Aug-25 Sep-25 Oct-25 Nov-25 Dec-25 Jan-26 Feb-26 Mar-26 Apr-26 May-26 Jun-26 Score
Football Survey + 0

FOOTBALL SURVEY: Refresh football survey in partnership with R&A to leverage in media outreach supporting CFP partnership. Target deadline for results August 30, 2025.
CFP Campaign Impressions + 250,000,000

CFP PR IMPRESSIONS: Generate 250M impressions through media coverage of the partnership.
CFP Placements + 5 5

CFP MEDIA PLACEMENTS: Amplify CFP partnership with media outreach delivering 10 earned placements in target media*.
Project Goals
CINCO (COMMS)
2025-2026		 Q1 Q2 Q3 Q4
Objectives Jul-25 Aug-25 Sep-25 Oct-25 Nov-25 Dec-25 Jan-26 Feb-26 Mar-26 Apr-26 May-26 Jun-26 Score
Cinco PR Strategy + 0

CINCO PR STRATEGY: Create a Cinco PR strategy to drive buzz and excitement leading up to Cinco, delivered by November 15, 2025. 
Cinco Media Placements + 5 10

CINCO MEDIA PLACEMENTS: Generate 15 earned media placements in target media* amplifying the Cinco campaign.
Cinco PR Impressions + 750,000,000

CINCO PR IMPRESSIONS: Deliver 750MM impressions in media coverage (impressions conditioned to having a consumer PR moment as part of the campaign; to be adjusted if we have budget cuts that only allow PR to support shopper campaign).
Project Goals
BASE BUSINESS (COMMS)
2025-2026		 Q1 Q2 Q3 Q4
Objectives Jul-25 Aug-25 Sep-25 Oct-25 Nov-25 Dec-25 Jan-26 Feb-26 Mar-26 Apr-26 May-26 Jun-26 Score
Annual Report + 0

Develop the FY25 Annual Report and deliver (approved and printed) by the September board meeting.
Female Leadership Initiative +

Champion the Female Leadership Initiative, including development of an annual plan by August 30, 2025, and execution of 3 programs including annual offsite event.
Brand Awareness + i29

GM BRAND AWARENESS: Increase AFM unaided brand awareness among non-Hispanics from 28.6% to 31.8%. (source: CMT)
Brand Preference + i47

GM BRAND PREFERENCE: Increase AFM brand preference among non-Hispanics from 47.2% to 49.1%. (source: CMT)

BHAG Goals