Kristal Almeida Dashboard
Project Goals
| Project Goals | ||||||||||||||
| H&W MARKETING 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
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| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| H&W SGK Web Experience + | 20% | 57 | ||||||||||||
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Complete refresh deployment of the website by Sept 2024 |
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| H&W HM Web Experience + | 17% | |||||||||||||
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Complete refresh deployment of the website by Jan 2024 |
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| H&W GM Web Experience + | 20% | |||||||||||||
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Complete refresh deployment of the website by Jan 2024 |
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| HEALTHY/NUTRITIOUS RECALL GM + | i30 | |||||||||||||
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Maintain Healthy/Nutritious Recall GM at 30% on Spring Brand Tracker |
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| HEALTHY/NUTRITIOUS RECALL HM + | i25 | |||||||||||||
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Increase Healthy/Nutritious Recall HM from 23% to 25% on Spring Brand Tracker |
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| GOOD FATS UNAIDED AWARENESS GM + | i50 | |||||||||||||
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Increase good fats unaided awareness GM from 47% to 50% on Spring Brand Tracker |
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| GOOD FATS UNAIDED AWARENESS HM + | i33 | |||||||||||||
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Increase good fats unaided awareness HM from 30% to 33% on Spring Brand Tracker |
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| CORE USES 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| Ai Tool + | 50% | 50 | ||||||||||||
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'Develop and launch recipe AI tool by January 2024 |
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| Assessment of the AFM's website recipe section + | ||||||||||||||
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Work on an assessment of the AFM's website recipe section and provide a POV, best practices and recommendations to improve efficiency during Planning |
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| Foodservice AFM Newsletters + | i4 | |||||||||||||
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Execute four Foodservice AFM Newsletters using by the first time the Seamless AI database and present an analysis during planning. |
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| BRANDING 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| Brand Sonic Awards/Awards Web Experience + | 25% | 70 | ||||||||||||
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Brand Sonic Awards/Awards Web Expereince: Complete landing page creation to support campaign objetcives by October |
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| OND College Football Web Expereince + | 20% | |||||||||||||
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OND College Football: Complete landing page creation to support campaign objetcives by October |
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| Big Game Web Expereince + | 25% | |||||||||||||
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Big Game Web Expereince: Complete landing page creation to support campaign objetcives by January |
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| GM UNAIDED BRAND AWARENESS + | i27 | |||||||||||||
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Increase unaided brand awareness in the GM from 25% to 27% |
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| GM BRAND PREFERENCE + | i52 | |||||||||||||
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Increase Brand Preference GM from 51% to 52% |
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| HISPANIC MARKETING 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| Hispanic Case Study + | 27% | 27 | ||||||||||||
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'Work with Research team and collaborate with review of Hispnaic Case Study and survey by November |
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| HM Campaign POV + | ||||||||||||||
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'Work wih Brand team and collaborate with POV on HM campaign by March |
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| La Calle Se Puso Buena Web Experience + | ||||||||||||||
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La Calle Se Puso Buena : Complete landing page creation to support campaign objetcives by March 2024 |
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| HM Unaided Brand Awareness + | i42 | |||||||||||||
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Increase unaided brand awareness in the Hispanic Market from 40% to 42% (Excluding English preferred) |
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| Brand Preference HM + | i70 | |||||||||||||
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Increase Brand Preference HM from 65% to 70% (Excluding English Preferred) |
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| BRANDED ASSETS 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| CRM strategy + | 0 | |||||||||||||
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Work on a Companywide CRM strategy and present it during Planning 2. |
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| Brand BI updates + | ||||||||||||||
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Complete Brand BI updates to outdated web pages by June 2024 |
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| PERFORMANCE 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| FY24 Website Development Plan + | 31% | 31 | ||||||||||||
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Present FY24 Website development plan by August |
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| HotJar Implementation + | ||||||||||||||
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Complete HotJar platform Implementation by Feb |
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| A/B Testing Implementation + | 2 | 1 | i1 | |||||||||||
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A/B Testing: FS & H&W - Implement testing for these 2 campaigns and deliver recomendations and learnings for website's performance, design and content |
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| FS WEB DEVELOPMENT + | 2 | 2 | ||||||||||||
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FS Web Dev : Support with 4 landing page creation /updates to support campaign objectives. |
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| PR Web Development + | 1 | 1 | ||||||||||||
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PR Web Dev: Support with 3 landing page creation /updates to support campaign objectives. |
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| CINCO 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| Cinco Web Experience + | 0 | |||||||||||||
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Complete refresh of Cinco LP by April 1 |
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| Unaided Food Brand Association + | i1 | |||||||||||||
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Increase from 0.7% to 1% of AFM's unaided Food Brand Association on the Cinco day After Survey |
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| EDUCATION MARKETING 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| Walmart Education Web Development + | 30% | 60 | ||||||||||||
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Support Shopper with Walmart Education Channel Strip Web Development by September 2023 |
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| Education Web Expereince + | 30% | |||||||||||||
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Complete Brand Education Web Development refresh by October |
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| Increase Education Score Non-Hispanics + | i3 | |||||||||||||
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Increase education score among non-Hispanics from 3.36 to 3.43 by Spring 2024 |
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| Maintain Hispanic Education knowledge score + | i4 | |||||||||||||
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Maintain Hispanic Education knowledge score at 3.89 (Spring Brand Tracker) |
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| BASE BUSINESS MARKETING 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| Attitudinal Equity score + | i6 | 19 | ||||||||||||
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Increase Attitudinal Equity score from 6.1% to 6.3% |
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| SEO Performance + | i5 | |||||||||||||
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Manage SEO performance and obtain 5% organic traffic sessions vs FY23 |
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| Website Performance + | ||||||||||||||
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Develop and present semi-annual website performance reports focusing broadly on user behaviors and opportunities to improve digital user experience. Deliver first report in February and second in June. |
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| QR Code Requests + | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | i1 | ||
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Support Teams with creation of new QR code and designs and complete monthly QR code requests report. |
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| Manage all Web Performance Agencies Monthly + | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | i1 | ||
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Manage all Web Performance Agencies Monthly Status , billing and hours reconsiliation. via monthy Budget Tracker (270B, KNOW, BrightEdge, Chicory,FlowCode) |
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| QR code best practices + | 1 | 19% | ||||||||||||
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Develop and present QR code best practices and learnings by Mid Year and End of Year |
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