Develop and sell in a Cure Bowl themed shopper activation in one (1) retail account in the FL region

Lead a Cure Bowl taskforce. Collaborate with Marketing team on fulfilmment of entitlement assessment.  Provide a full recap of the Cure Bowl with a recommendation for FY 25 during Planning

Sell in a total of 80.3k EQ bins for the entire OND sea

Collaborate with Shopper  team to assess effectiveness of our OND program.  Evaluate volume, ad activity,  consumption  and key shopper metrics for the FY 24 OND time period. Provide assessment first week of Februrary 2024 in time for planning.

Provide an analysis of the two  September 2023 field agent audits with key insights and recommended actions  by Dec 15, 2023

TRADE BUDGETS: Coordinate monthly updates for all indiviual region trackers and update total budget. Assess process and provide a recommendation on how to improve by Dec 30, 2023

Lead relationship with all premium vendors and ensure all vendors deliver have the optimal pricing available.  Conduct a review/RFP of premium vendors by April  2024

Work with the Trade team to ensure communication/reporting of  % spend by month.  Provide a report with the drivers of all trade regional spends that are less than 60% YTD by end of April.

Present a proposal during planning identifying never been done before ideas and/or technologies for Shopper and Trade.  Preliminary ideas to be presented in Planning Phase 1 with final ideas presented in Planning Phase 2.  A total of 2 never been done before ideas from each area need to be incorporated into the final plan for a total of 4.

Lead and organize the shopper and trade quarterly spend analyis for  Keen.  Provide an update to vendor at the end of each quarter with the first delivery of data by Dec 8th, 2nd cut by May 30 2024. In order to receive full credit must provide by due date.

Collaborate with the Commercial team to accurately reconcile the dept marketing and travel budgets on a monthly basis. Provide reporting in the monthly meetings. 

Maintain and update the annual tracker for the 5 year HAB audit report. 

Main and track the working vs non working dollar spend. Ensure 80%  working dollar spend in our overall Shopper/Trade marketing budget.

Develop clear FS KPI's by August 2023.

Develop an automated dashboard for historical and seasonal display tracking by Sept 2023

Work with Nielsen & Research Team to develop fully automated tool by end of 2023 comparing retailer KPIs to their ROM at standard Nielsen intervals to launch by December 2023

In partnership with Research & Analytics Team, provide 2 update for bag/bulk mix by top 10 US avocado markets (one during the fall and the 2nd in January) and analysis with actionable recommendations.  

Update seasonal reports after completion of each program and maintain a monthly and historical tracker for portables and seasonal bins. Refine reporting and share out once the automated dashboard is rolled out.

Lead monthly ad intelligence audit reports (ie: Numerator). Provide and present report to Trade team on a monthly basis.

Lead the monthly metrics tracking for the department. Provide a recommendation by June 30th on how to improve the process and report for the new fiscal year.

Maintain a monthly report for Retailers, Importers, Avo Insiders List

Conduct ROI analysis to determine impact of marketing activities on retail volume performance and recommend areas for future allocations. Present an analysis during planning season with recommendations for FY25

Maintain the retail segmentation analysis and provide an update 2 times per year (one post accrual closing and final one at the end of FY 24).  Present findings at completion of each update. 

Test Aisle & Prodege platforms as part of our coupon innovation strategy. Provide recommendations and benchmark strategy by Planning Phase 1.

Conduct an FY24 coupon/rebate results and strategy assessment to understand all platforms' effectivenss/efficiencies/pros/cons and explore any new technologies/platforms. Include an analysis based on the new targeting approach, recommendations for FY25 and present by Planning

Lead the tracking and reporting of the trade account specific couponing. Reach a combined account specific redemption rate (shopper SPAS and/or trade) of 18% by end of year

 Lead the tracking and reporting of the year round shopper and trade coupon campaign (to support our seasonal, shopper power account, and loyalty offers) targeting a departmental 50% ratio in targeted coupons. Provide updates on a quarterly basis (Dec, March and June)

Achieve 60 interactions, engagements and/or meetings during NRA and provide recap for post show analysis. 

Sell in turnkey programs to contract feeder partners to gain participation in  100 locations.

 Achieve 100 course sign-ups by end of fiscal year.

Sell in 50 Education Toolkits to Operator Partners/Distributors.