Develop a pipeline of 15 Guac Heaven recipe concepts to support GH Drumbeat experiences and events in time for Planning Phase 1. Concepts must all score above the 54.7 3 year avg benchmark.

Conceptualize and execute two (2) guac heaven road show experiences as part of the industry GH drumbeat. Each event to have a minimum participation of 8 unique chain operators per event (at least 50% of attendees being new or lapsed partners) . 

 Grow penetration from 14.8 to 15% in Non Mexican Operators.

Execute Guac Heaven Industry Drumbeat through a series of six (6) events. Kinetic (3), IFPA FS (1), Flavor (1) + one new industry event. 

Develop a new technique that can only be done with Fresh avocado. Showcase during Planning Phase 2 or 3

 Acheive 2 market tests with processed or non avocado chains with at least 100 units

Develop and implement AFM Fresh Hall of Fame Concept. Announce nominees by January 2026

Develop HOF amplification plan by Dec 2025 and deploy by March 2026.

Develop and execute 2 ITAK videos with fresh operators on tiered list - Complete by March 2026.

Develop and launch a handheld innovation at Chain Fest with 1 AVO ALL STAR OR MONSTER FRESH CHAIN with an accompanying LTO and/or promotional activity to be executed by 6/30/2026.  

Increase menu penetration for avocados on handhelds in QSR, Casual and FC from 50.5% to 51% by fiscal year end as measured by DataEssentials.

Develop 2 burger LTOS with a chain in our Tier List. One must be a new or lapsed partner on the list that did not have an LTO in FY 2025. One from Avo All Stars and at least one from Tier 1 or Tier 2. Examples of qualifying Avo All Star chains (Red Robin, BJs, Shake Shack, Habit) Tier 1 (Yard House, Lazy Dog, TopGolf, Another Broken Egg) Tier 2 (Hopdoddy or dog haus).  If no AVO all star activates then there must be 3 Burger LTOs in tier 1 and/or 2. 

Develp a new application for Salads/Bowls and present by Planning Phase 2

Conduct 1 trend tour with salad/bowl concept or multi-operator H&W  

Secure an Avo U with 1 bowl and/or salad concept from the All Stars, Tier 1 or Tier 2 Segment by March 2026

Secure 10 total quality partners to attend per event; 8 operator partners from Tiered list. 2 Partners from Broadliners/Distributors/Contract Feeders. A minimum of 5 out of 10 participants need to be clients who are not actively promoting with AFM however exceptions for repeat customers with new decision makers qualify such as Chipotle; Qdoba, Potbelly, Applebees.

Secure 10 total quality partners to attend per event; 8 operator partners from Tiered list. 2 Partners from Broadliners/Distributors/Contract Feeders. A minimum of 5 out of 10 participants need to be clients who are not actively promoting with AFM however exceptions for repeat customers with new decision makers qualify such as Chipotle; Qdoba, Potbelly, Applebees.

Conduct 2 RIPE sessions with Monster, Avo All Star or Tier 1 Accounts

Develop and execute ONE (1) Cinco LTO Activation with top 5 Mexican Chain Account

Acheive 115 points by activating unique LTOs in Tiered Chain Partners

 Execute 25 total LTOs

 Activate with 5 new and/or lapsed chain partners in FY 26 maximum of 1 from the incubator group

Develop a minimum of 10 white paper concepts for 10 chain account partners

Lead at least 5 operator cuttings in the AVO lab or in Operator Kitchens

Secure twelve (12) unique total AvoU's with tiered Chain/NonComm/Distributor accounts.

Maintain our Avo U Accreditations with American Culinary Federation and the Commission of Dietetics Registration

Create BOH toolkit to support education and training for operator partners during LTO launches.

Execute (4) cuttings: Execute (1) cutting with current partners and the (3) partners we are adding for FY 27, 1 for each new partner we add and budget for.

Partner with R&A to explore and develop building a CRM system and have final plan for implementaion by 12/31/2025.

Maintain an above 85% familiarity score with Avocados From Mexico