Deliver Susan G Komen analytics campaign report by November 15th, 2023. 

Deliver H&W Performance Analytics Campaign Report by 30th April 2024.

Deadline pushed to May 15th due to delay on Media Campaign.

Run H&W GM A/B test and deliver learnings based on data driven decisions and optimizations made during the campaign by April 30th, 2024. 

Maintain Healthy/Nutritious Recall GM at 30% on Spring Brand Tracker

Increase Healthy/Nutritious Recall HM from 23% to 25% on Spring Brand Tracker

Increase good fats unaided awareness GM from 47% to 50% on Spring Brand Tracker

Increase good fats unaided awareness HM from 30% to 33% on Spring Brand Tracker

Deliver AFM Music Awards Analytics Report by December 31st, 2023.

Deliver Super Bowl Digital analytics report by February 29th, 2024.

Have performance analytics campaign report for Brand Campaign GM by June 15th, 2024.

Increase unaided brand awareness in the GM from 25% to 27%

Increase Brand Preference GM from 51% to 52%

Provide performance analytics report for Brand HM by 15th April, 2024.

Increase unaided brand awareness in the Hispanic Market from 40% to 42% (Excluding English preferred)

Increase Brand Preference HM from 65% to 70% (Excluding English Preferred)

Deliver HM Brand Murals/La Calle performance report by June 30th, 2024.

Implement new Consumer Segments in Converge by end of Sept to start targeting all campaigns in October

Develop an assessment of new Targeting approach (Converge) and present a POV by the end of the Fiscal.

Execute DisQuo for performance measurement on the Brand Campaign and provide learnings by the end of the Fiscal

Lead the implementation of the new AFM measurement Framework and present monthly updates starting in October.

Work on the digital campaigns performance index across the organization and present report by the end of the Fiscal.

Redefine Media Monthly report with campaign performance metrics and deliver 9 monthly media reports throughout the Fiscal.

Reassess the Analytics monthly report with GA4 KPIs and deliver 9 monthly Analytics reports throughout the Fiscal.

Deliver 9 visualization dashboards showcasing visual representation of Analytics data along with monthly analytics reports for visually seeing data trends and faster decsion making throughout the year.

Deliver 11 QR code reports with performance updates throughout the fiscal.

Deliver Cinco Analytics performance campaign report by May 31st, 2024.

Increase from 0.7% to 1% of AFM's unaided Food Brand Association on the Cinco day After Survey

Deliver Education campaign analytics report by June 15th, 2024.

Increase education score among non-Hispanics from 3.36 to 3.43 by Spring 2024

Maintain Hispanic Education knowledge score at 3.89 (Spring Brand Tracker)

Successfully complete HotJar/ Similar platform Implementation, test results and deliver a POV based on the analysis for planning. 

Run FS A/B Test and deliver learnings by December 20th based on website's performance by testing different ideas and iterating on the design and content.  

Increase Attitudinal Equity score from 6.1% to 6.3%

Develop and present semi-annual website performance reports focusing broadly on user behaviors and opportunities to improve digital user experience. Deliver first report in February and second in June.

Work on the monthly budget file and complete the adaptive exercixe one day prior to the due date.

Manage Havas, RO2 and 270B billing processes throughout the year by monthly tracking the budget ledger, making sure we are aligned with the ledger summary and sending a confirmation email on alignment.

Connect with at least 2 vendors for Data & Analytics by the end of the Fiscal and evaluate them.