Implement custom tagging on the Super Bowl campaign landing page to ensure accurate campaign tracking by January 6th, 2025.

Create the UTMs and support media trafficing in January for precise tracking of campaign performance by January 6th, 2025.

Partner with team to provide topline analytics report within 2 weeks after Super Bowl campaign.

Implement custom tagging on the SGK landing page to ensure accurate campaign tracking by September 20th, 2024.

Create the UTMs and support media trafficing for precise tracking of SGK campaign by September 20th, 2024.

Launch SGK digital campaign that delivers on a Super Good Cause messaging and delivers 95M Paid Digital Impressions.

Partner with team to provide initial analytics performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Implement custom tagging on the H&W landing page to ensure accurate campaign tracking by December 31st, 2024.

Create the UTMs and support media trafficing for precise tracking of H&W campaign by December 31st, 2024.

Partner with team to provide initial analytics performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign.

Increase good fats unaided awareness GM from 59% to 62% on Spring Brand Tracker.

Increase good fats unaided awareness HM from 56% to 57% on Spring Brand Tracker.

Deliver 148K LPV that bring traffic to the AFM GM H&W message.

Implement custom tagging on the OND landing page to ensure accurate campaign tracking by September 10th, 2024.

Create the UTMs and support media trafficing for precise tracking of campaign performance by September 30th, 2024.

Partner with team to provide initial analytics performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Leverage first-time partnership with SEC Network and UGA to drive a 1 point increase from 24% to 25% in AFM association with College Football (CFB) at the end of Jan 2025.

Implement custom tagging on the Cinco landing page to ensure accurate campaign tracking by April 14th, 2025.

Create the UTMs and support media trafficing for precise tracking of campaign performance by April 14th, 2025.

Increase AFM's Unaided Food Brand Association on the Cinco Day After Survey from 1% to 1.3%.

Partner with team to provide initial analytics performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Implement custom tagging on the Brand GM landing page to ensure accurate campaign tracking by October 31st, 2024.

Create the UTMs and support media trafficing for precise tracking of campaign performance by October 31st, 2024.

Increase unaided brand awareness in the GM from 22% to 25% (Updated to CMT numbers vs. H+P)

Increase Brand Preference GM from 44% to 46% (Updated to CMT numbers vs. H+P)

Increase GM TV Campaign recall from 18% to 20%.

Increase Digital Brand GM Campaign recall from 13% to 18%.

Partner with team to provide initial analytics performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Implement custom tagging on the Education landing page to ensure accurate campaign tracking by October 1st, 2024.

Create the UTMs and support media trafficing for precise tracking of campaign performance by October 7th, 2024.

Partner with team to provide initial media and analytics performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Revisit Digital Index Score and provide recommendation on how to best measure digital campaign success by Metrics Framework Meeting in August 2024.

Develop and present new Reporting Performance Dashboard by October 2024 to help inform campaign success metrics and future opportunity areas.

In an effort to reach more light users and better read campaign results by audience segment, implement Converged 2.0 updates as presented in 25 Planning and report-out by March 2025.

Increase Brand Equity score from 53.4 to 54.0 for GM and 56.2 to 58.0 for HM (Updated to CMT).

Develop and present a biannual website performance reports focusing broadly on user behaviors and opportunities to improve digital user experience before the end of the FY.

Work on the internal monthly budget file and complete the adaptive exercise each month.

Manage Havas, RO2 and 270B billing processes throughout the year by monthly tracking the budget ledger, making sure we are aligned with the ledger summary and sending a confirmation email on alignment.

Execute Disqo for performance measurement on the overall campaign strategy and provide learnings by the end of the Fiscal

Create a robust testing framework that allows to systematically evaluate and optimize our campaigns, ensuring they deliver the best possible results by end of Fiscal.

Lead the implementation of the new AFM measurement Framework and present monthly updates starting in September.

Successfully implement HotJar, conduct monthly analysis, and provide a report by the end of the fiscal year to support the website revamp strategy based on website traffic performance.

Redefine Media Monthly report with campaign performance metrics and deliver 9 monthly media reports throughout the Fiscal.

Reassess the Analytics monthly report with GA4 KPIs and deliver 9 monthly Analytics reports throughout the Fiscal.

Deliver 10 QR code reports with performance updates throughout the fiscal.

Implement custom tagging on the Brand Hispanic landing page to ensure accurate campaign tracking by October 15th, 2024.

Create the UTMs and support media trafficing for precise tracking of campaign performance by October 15th, 2024.

Increase unaided brand awareness in the Hispanic Market from 32% to 35% (Excluding English preferred).

Increase Brand Preference for Hispanic Market from 59% to 60% (Excluding English Preferred).

Partner with team to provide initial analytics performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign