Lead Media Trafficking and ensure seamless Campaign Launch by January 7th

Deliver 443M Paid Digital Impressions & 1M LPV for the Digital SB Campaign with Gronk.

Deliver 23.4M Video Views with Gronk.

Partner with team to provide topline media within 2 weeks after Super Bowl campaign.

Support SGK Media Trafficking and ensure seamless Campaign Launch September 30th

Launch SGK digital campaign that delivers on a Super Good Cause messaging and delivers 95M Paid Digital Impressions.

Partner with team to provide initial media performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Lead H&W Media Trafficking and ensure seamless Campaign Launch January 6th

Partner with team to provide initial media performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Increase good fats unaided awareness GM from 59% to 62% on Spring Brand Tracker.

Increase good fats unaided awareness HM from 56% to 57% on Spring Brand Tracker.

Deliver 148K LPV that bring traffic to the AFM GM H&W message.

Lead Media Trafficking and ensure seamless Campaign Launch September 30th

Partner with Shopper team to launch 360 campaign on Always a Good Play messaging and that delivers 274.9M Paid Digital Impressions (65% weight) and 6.3M Video Views (35% weight) during OND timeframe.

Deliver 19.26M offline Impressions with the SEC & UGA partnerships during OND.

Support Shopper Media during OND and deliver 50MM impressions

Partner with team to provide initial media performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Leverage first-time partnership with SEC Network and UGA to drive a 1 point increase from 24% to 25% in AFM association with College Football (CFB) at the end of Jan 2025.

Lead Media Trafficking and ensure seamless Campaign Launch (April 14th)

Deliver 193.2M Paid Digital Impressions with Cinco Digital Campaign and attain 11.7M Video Views with the Cinco de Mayo Messaging.

Increase AFM's Unaided Food Brand Association on the Cinco Day After Survey from 1% to 1.3%.

Partner with team to provide initial media performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Lead Media Trafficking and ensure seamless Campaign Launch for both Online and Offline by October 7th

Increase unaided brand awareness in the GM from 22% to 25% (Updated to CMT numbers vs. H+P)

Increase Brand Preference GM from 44% to 46% (Updated to CMT numbers vs. H+P)

Increase GM TV Campaign recall from 18% to 20%.

Increase Digital Brand GM Campaign recall from 13% to 18%.

Deliver 316M GM Offline (Linear + OTT) Impressions & 77.8M in Audio for the Brand GM Campaign.

Deliver 37.9M Video Views that carry brand GM message in You Got Jingled on the Streets and Always Good Shorts.

Deliver 379.5M Paid Digital Impressions that carry brand GM message in You Got Jingled and Always Good Shorts.

Partner with team to provide initial media performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Lead Media Trafficking and ensure seamless Campaign Launch October 15th

Deliver 281.5K LPV to the Education landing page.

Develop an Education Always Good To Know Gameshow digital campaign to complement our base campaign and deliver 11.6M Video Views.

Partner with team to provide initial media performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Increase Education score among non-Hispanics from 3.08 to 3.11 on Spring 2025 Brand Tracker.

Increase Hispanic Education knowledge score from 3.49 to 3.52 on Spring 2025 Brand Tracker.

Develop and present new Reporting Performance Dashboard by October 2024 to help inform campaign success metrics and future opportunity areas.

Provide actionable refinements recommendation for Paid Media based on digital audit findings by planning 1 (March 31st)

Increase Brand Equity score from 53.4 to 54.0 for GM and 56.2 to 58.0 for HM (Updated to CMT).

Host 1x lunch and learn for internal cross functional teams to learn about media and process

Implement Media Data Fraud Solutions. Provide proposal/cost to layer in ad fraudaud detection, viewability measurement, and brand safety to media campaigns by end of fiscal.

Collaborate with Havas & Ro2 to create a standarized naming convention to ease Media Dashboard functionality by September 30th

E-commerce:  Support Shopper Team with a paid digital media campaign 50MM impressions

Foodservice:  Support Foodservice team with a paid digital media campaign to deliver 26MM impressions

Execute Disqo for performance measurement on the overall campaign strategy and provide learnings by the end of the Fiscal

Deliver 327M clicks and increase impression share above 12%

Provide monthly (x9) updates on campaign performance and optimizations made.

Lead Media Trafficking and ensure seamless Campaign Launch by October 30th

Launch a digital Hispanic campaign for BiCulturals that delivers on a Heritage and Health message and delivers 227.2M Paid Digital Impressions (40% weight) and 118.7M Video Views (60% weight).

Increase unaided brand awareness in the Hispanic Market from 32% to 35% (Excluding English preferred).

Increase Brand Preference for Hispanic Market from 59% to 60% (Excluding English Preferred).

Partner with team to provide initial media performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign