Deliver 443M Paid Digital Impressions & 1M LPV for the Digital SB Campaign with Gronk.

Deliver 23.4M Video Views with Gronk.

Partner with team to provide topline media and analytics report within 2 weeks after Super Bowl campaign

Launch SGK digital campaign that delivers on a Super Good Cause messaging and delivers 95M Paid Digital Impressions.

Partner with team to provide initial media and analytics performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Partner with team to provide initial media and analytics performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Increase good fats unaided awareness GM from 59% to 62% on Spring Brand Tracker.

Increase good fats unaided awareness HM from 56% to 57% on Spring Brand Tracker.

Deliver 148K LPV that bring traffic to the AFM GM H&W message.

Develop and negotiate elements included in this first time deal prior to start of football season (Aug 28)

Partner with Shopper team to launch 360 campaign on Always a Good Play messaging and that delivers 274.9M Paid Digital Impressions (65% weight) and 6.3M Video Views (35% weight) during OND timeframe.

Deliver 19.26M offline Impressions with the SEC & UGA partnerships during OND.

Support Shopper Media during OND and deliver 50MM impressions

Partner with team to provide initial media and analytics performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Activate an IRL experience for the first time during OND by hacking the games with a disruptive Find the Avocado campaign that extends our reach digitally by January 2025.

Leverage first-time partnership with SEC Network and UGA to drive a 1 point increase from 24% to 25% in AFM association with College Football (CFB) at the end of Jan 2025.

Deliver 193.2M Paid Digital Impressions with Cinco Digital Campaign and attain 11.7M Video Views with the Cinco de Mayo Messaging.

Increase AFM's Unaided Food Brand Association on the Cinco Day After Survey from 1% to 1.3%.

Partner with team to provide initial media and analytics performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Increase unaided brand awareness in the GM from 22% to 25% (Updated to CMT numbers vs. H+P)

Increase Brand Preference GM from 44% to 46% (Updated to CMT numbers vs. H+P)

Increase GM TV Campaign recall from 18% to 20%

Increase Digital Brand GM Campaign recall from 13% to 18%.

Deliver 316M GM Offline (Linear + OTT) Impressions & 77.8M in Audio for the Brand GM Campaign.

Deliver 37.9M Video Views that carry brand GM message in You Got Jingled on the Streets and Always Good Shorts.

Deliver 379.5M Paid Digital Impressions that carry brand GM message in You Got Jingled and Always Good Shorts.

Partner with team to provide initial media and analytics performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Launch a digital Hispanic campaign for BiCulturals that delivers on a Heritage and Health message and delivers 227.2M Paid Digital Impressions (40% weight) and 118.7M Video Views (60% weight).

Increase unaided brand awareness in the Hispanic Market from 32% to 35% (Excluding English preferred).

Increase Brand Preference for Hispanic Market from 59% to 60% (Excluding English Preferred).

Increase Digital Brand HM Campaign recall from 17% to 19%

Partner with team to provide initial media and analytics performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Deliver 281.5K LPV to the Education landing page.

Develop an Education Always Good To Know Gameshow digital campaign to complement our base campaign and deliver 11.6M Video Views.

Partner with team to provide initial media and analytics performance details two weeks after execution and thorough wrap report 6 weeks or less after end of campaign

Increase Education score among non-Hispanics from 3.08 to 3.11 on Spring 2025 Brand Tracker.

Increase Hispanic Education knowledge score from 3.49 to 3.52 on Spring 2025 Brand Tracker.

Revisit Digital Index Score and provide recommendation on how to best measure digital campaign success by Metrics Framework Meeting in August 2024.

Develop and present new Reporting Performance Dashboard by October 2024 to help inform campaign success metrics and future opportunity areas.

Develop briefing process to be used by organization by October 2024

Develop report template and process to be used by marketing team by November 2024

In an effort to reach more light users and better read campaign results by audience segment, implement Converged 2.0 updates as presented in 25 Planning and report-out by March 2025.

FY26 Planning:  Lead FY26 Media planning 1 and presentation development with agency and crossfunctional partners

Increase Brand Equity score from 53.4 to 54.0 for GM and 56.2 to 58.0 for HM (Updated to CMT).

Develop and present a biannual website performance reports focusing broadly on user behaviors and opportunities to improve digital user experience before the end of the FY.

Attend 4x meetings

Host 2x lunch and learns for internal cross functional teams to learn about media and process

E-commerce:  Support Shopper Team with a paid digital media campaign 50MM impressions

Foodservice:  Support Foodservice team with a paid digital media campaign to deliver 26MM impressions

Execute Disqo for performance measurement on the overall campaign strategy and provide learnings by the end of the Fiscal

Create a robust testing framework that allows to systematically evaluate and optimize our campaigns, ensuring they deliver the best possible results by end of Fiscal.

Deliver 327M clicks and increase impression share +5

Lead media management on FY25 Measurement Framework document starting September thru June (10x)