Launch by January 12, 2026

Deliver 8.71MM Organic Impressions that carry brand GM message in Single the Jingle and Bring the Good Campaigns.

Activate the You Got Jingled IRL event in at least 1 location, creating a recap video highlighting the experiece that delivers XX Video Views, extending the content digitally by May 2026, and create the roll-out strategy to continue to leverage in FY27.

Increase AFM unaided brand awareness among non-Hispanics from 28.6% to 31.8%. (source: CMT)

Increase AFM brand preference among non-Hispanics from 47.2% to 49.1%. (source: CMT)

Development and asset delivery by September 22, 2025

Launch by September 29, 2025

Produce kits, promote and run competition and award prizes by 3 November 2025

Generate 28 million Organic Impressions as part of the OND Campaign.

Continue to leverage partnership with College Football to drive increase from 24.7% to 25.2% in AFM association with College Football (CFB) at the end of Jan 2026.

Launch by Steptember 11, 2025

Generate 1 million Organic Impressions as part of the Refreshed HM campaign and via strategic partnerships.

Increase AFM unaided brand awareness among Hispanics from 39.6% to 42.3%. (source: CMT)

Maintain AFM brand preference among Hispanics at 63.3%. (source: CMT)

 Development and asset delivery by September 15, 2025

Launch by September 22, 2025

Launch first-ever Pledge that removes barriers for consumers to get screenings as part of our SGK campaign by October 2025.

Launch SGK digital campaign that delivers 1,550,000 Organic Impressions.

Development and asset delivery by December 12, 2025

Launch first-ever H+W digital campaign in partnership with the ADA that delivers on Good Fats/Heart Health messaging during key Jan-Mar timeframe.

Launch by January 5 2026

Launch ADA H&W campaign that delivers 1,310,000 Organic Impressions.

Increase good fats unaided awareness among non-Hispanics from 62.5% to 62.9%. (source: CMT)

Increase good fats unaided awareness among Hispanics from 57.3% to 58.4%. (source: CMT)

Partner with new Digital AOR to formalize social Strategy via a Playbook; to be presented out by November 2025.

Partner with new Digital AOR to launch Ambassador Program that allows us to tap into influencers to be more always on in culture by November 2025.

Partner with USDA and Agency partners for launch of first-ever Merch AvoStore/limited edition Drops to continue to build brand awareness and feed into pop culture by May 2026.

Partner with new Digital AOR and 270B to launch tech idea that continues to build AFM brand awareness via our key distinctive assets and delivers 76K conversations at an 11% conversion rate (50% on conversations and 50% on conversion rate)

Execute a revitalized monthly content plan for Pinterest and YouTube starting October 2025 through end of June 2026 (10 months)

Host all-company session to circulate knoweldge on either digital ways of working or course insights by June 2026 

Launch by September 12 2025

Development and asset delivery by September 11, 2025

Launch new Avocado Intelligence tool in partnership with 270B by October 2025.

Generate 1,350,000 Organic Impressions as part of the EDU Refreshed Campaign.

Increase knowledge score among non-Hispanics from 3.08 to 3.11 by end of FY. (source: CMT)

Increase Hispanic Education knowledge score from 3.47 to 3.49 by end of FY. (source: CMT)

Present a launch idea to support the campaign by mid-February.

Development and asset delivery by April 13, 2025

Launch by April 20, 2025

Deliver 18,000,000 Organic Impressions with Cinco Digital Campaign.

Increase AFM's Unaided Brand Association from 1.5% to 1.8%. (source: Cinco Day-After Study).

Integrate Sprinklr with agency for content management, reporting and community management by October 2025

Lead FY27 Digital planning and presentation development with agency and crossfunctional partners by June 2026

Increase Brand Equity score from 55.7 to 56.6 for GM and 55.5 to 56.1 for HM. Weight each 50%.

 Manage SEO performance and obtain 495K (FY23) organic traffic sessions by end of FY26.

Develop and present an annual website performance report focusing broadly on content performance, user behaviors and opportunities to improve digital user experience before the end of FY and improve our core Google website vitals score of Mobile from 79 to 85 and Desktop from 84 to 94 while increasing Pages Per Session from 1.52 to 1.7 and E.R. from 63% to 66%. Weight each 25%.

Lead digital team management on FY26 Measurement Framework document (Monthly 8X in year)

Attain 8,250 Page 1 Keyword Rankings and 42MM SERP Impressions (50% weight each)

AFM-Agency Present Out of FY24 digital audit findings and reprioritize agency action items twice annually by November 2025 and March 2026

Continue protocol for password management across agencies, quarterly password resets for all social channels, reassessment of user access

Continue management of domain ownership, with updates by December 2025 and May 2026

Development and asset delivery by December 12, 2025

Create a new aligned-to framework for measuring digital success in Super Bowl in conjunction with new Digital Agency (VML) by December 2025.

Launch by January 5, 2026

Generate 1.65B (***WIP - TBD***) Organic Impressions during SB Campaign

Generate 1.2MM Landing Page views on SB website.

Partner with 270B, new Digital Agency and PR team to deliver an innovative technology around Prediction Pit that extends our SB campaign reach and buzz-worthiness and launch it the second week of January 2026 and delivering 5 unique headlines in top tier marketing outlets (based on PR Top Tier list) and features outside of Press Release Pickup.