Increase overall OND consumption by 3% EQ lbs as measured by Circana vs PY ( weeks 13-25).

Sell-in one omnichannel program to HEB focused and targeting a minimum 6.7% unit increase vs prior year. Results dependent on information provided by HEB. (Note: HEB will only provide unit % lift increase and dollars.)

Sell in CFP promotion to a Tier 1 account with national presence (Not including Walmart). Achieve a a 1.6% EQ lb increase vs PY (as measured by Circana) in participating stores/divisions. 50% of the final score will support the sell in and 50% for volume performance in participating stores/divisions.

Execute the national CFP snack offer saving $2 off 4 avocados. Establish benchmarks prior to the launch and achieve them once the savings offer platform is defined. 50% of the score will support the development/execution and 50% for achieving the benchmarks.

Achieve a 9.5MM bag sell-in of CFP and Big Game bags.

Increase overall Big Game consumption by 3% EQ lbs vs PY as measured by Circana.

Launch an in-store campaign in participating accounts (Kroger, ABSCO, HEB) as merchandised by Neptune during designated time period and reach an 2% unit lift benchmark through Neptune MPT. If new benchmark through ABCInsights is available, present new KPI proposal prior to launch.

Establish guardrails and guidelines to effectively deploy coupons in top accounts (ie: targeting rules, cost per coupon targets, offer guidelines) and for our national programs that will by end of Sept 2026

Conduct an FY26 performance assessment based on results available to understand all platforms' effectiveness/efficiencies/pros/cons and explore any new technologies/platforms. Include recommendations for FY27 and present by Planning Phase 2.

Deploy a coupon plan focused on 41% targeted and 59% non targeted approach

Reach a combined accounts specific redemption rate (Shopper SPAs and/or trade) of 16.5% by end of year

Present a merchandising plan to support Kroger's interest in spectacular displays for Football and ADA. Achieve a minimum of 2 campaign sell ins.

Develop a portable merchandising plan and achieve a sell-in of 21.4K EQ equivalized portables in addition to our seasonal bin displays.

Develop the national ADA partnership program and execute in two (2) Tier 1 accounts and achieve a sell in of 10.1k EQ bins with new merchandising strategy.

 Increase EQ lift in 2 Tier 1 Account (assumption Kroger & ABSCO ) by 5.1% EQ increase vs. PY.

 Achieve 2 MM bag sell-in of ADA thematic bags.

Conduct assessment of the future of our H&W platform FY25 Wrap report, LEK findings & Planning Kick-off Presentation. Include recommendations for FY27 Planning by Phase 3.

 Increase good fats unaided awareness among non-Hispanics from 62.5% to 62.9%. (source: CMT)

Increase good fats unaided awareness among Hispanics from 57.3% to 58.4%. (source: CMT)

Reach an 2% unit lift as measured my matched panel test in participating accounts (WALMART SO ATL AND PUBLIX) merchandised by Neptune during designated time period. Reevaluate objective, prior to Launch, If new analysis via ABCS Inisghts is available.

Leverage CFP campaign to support Food Lion achieving an 5.1% EQ increase vs PY.

Develop and execute a national Summer Program connected to World Cup and sell-in 5k EQ Bins with new merchandising approach.

 Achieve 2MM bag sell-in of World Cup bags.

Develop a retail media activation plan for the designated Tier 1 accounts (Walmart (2), Kroger (1) and HEB (1) and execute 4 activations no later than April 30, 2026.  Present proposed benchmark metrics prior to the implementation of program for each account. Achieve benchmark metrics for each participating account. Each account result will be weighted 25%.

Conduct a strategic assessment with activation plan results where possible and actionable recommendations by Planning.

As part of the Digital Shelf, customize the product development page for one Tier 1 or Tier 2 accounts outside of Walmart, Kroger and HEB

Conduct an assessment of the future of OND & Big Game leveraging the new LEK findings and insights. Include recommendations for FY27 Planning by Phase 3.

Develop at least one innovative idea and share during FY26 Planning inclusive of new technologies, vendors, platforms and approaches.

Provide an assessment and activation plan based on biggest retail growth and demand unlocks in FY 27 based on the Demand Landscape Study by Planning Phase 3.

  Achieve an annual 3% in EQ lbs increase/growth vs PY by June 2026. (based on Circana). 

Achieve greater than a 13% recognition score for in-store ads in the CMT by June 2026.

 Maintain an 80% working dollar spend in our overall Shoppper/Trade & Foodservice budget 

 Expand and implement the JBP process to a Tier 1 account outside of Walmart and Kroger for FY 27 planning

Collaborate with R&A and provide all post analytic/post mortem in support of all national and account specific programming  within 6 weeks of program end date.