Sell in a total of 41.5K EQ bins for the entire OND season (excludes SGK) 

Increase overall OND consumption by 1% as measured by Circana (unit lift - weeks 13-25).

Launch 1 omni channel program in HEB focused on core uses  targeting a minimum 4% unit increase vs prior year in support of CFP. Results dependent on information provided by HEB.

Deploy a "test and learn" in August to establish a benchmark and baseline metric. Present benchmark end of September.

Reach and exceed the approved established benchmark as agreed upon at the end of January.

Reach a 6% redemption rate on the coupon bags for each wave.

Conduct an FY25 impulse strategy assessment based on results available to understand all platforms' effectivenss/efficiencies/pros/cons and explore any new technologies/platforms. Include recommendations for FY26 and present by Planning

Conduct and present 3 Coupon Analysis with learnings/insights to adjust plans if needed by June 2025.

Sell in national coupon bags (OND, BIG Game, Cinco)  with a total of 8MM bags 

Deploy a coupon plan focused on 50% targeted and 50% non targeted approach

Reach a combined account specific redemption rate (shopper SPAS and/or trade) of 18% by end of year

Develop a national Cinco seasonal program wtith a national partner to reinforce guac occasion with a sell in of  54K  EQ bins. 

Launch 1 omni channel program in HEB focused on core uses  targeting a minimum 10% unit increase vs prior year. Results dependent on information provided by HEB.

Develop a selling story to support incremental bin placement in perimeter of store and for overall program participation prior to IFPA 2024

Develop a portable merchandising plan and achieve a sell-in of 63k EQ equivalized portables in addition to our seasonal bin displays. 

Develop a H&W sell in story for a Tier 1 account

Develop and Sell in our national AHA partnership program in 1 Tier 1 account

Increase unit lift in one Tier 1 Account (assumption Kroger ) by 7% and gain approval for bins as part of the program offering. Contigent on selling in to Kroger.  Should Kroger not authorize the program, an alternate Tier 1 shall be substituted.

Increase the "contains Good Fats" score from 59% to 62% among HM on the June 2025 CMT report

Increase the "contains Good Fats" score from 56% to 57% among HM on the June 2025 CMT report

Develop and sell in our H&W packaging to a first time Tier 1 or 2 account (outside of Aldi's and Costco)

Collaborate with R&A to develop and produce the FY25 Shopper Brochure by early August 2024 and Retail Toolkit by October 2024.

Achieve greater than a 12% recognition score for in-store ads in the CMT by June 2025.

Maintain an 80% working dollar spend in our overall Shoppper/Trade & Foodservice budget 

Expand and implement the JBP process to a Tier 1 account outside of Walmart for FY 26 planning

Collaborate with R&A and provide all post analytic/post mortem in support of all national and account specific programming within 6 weeks of program end date.

Develop at least one innovative idea and present prior to FY26 Planning Workshop inclusive of new technologies, vendors, platforms and approaches.

As part of the Digital Shelf, customize the product development page for a minimum of two Tier 1 or Tier 2 accounts.

Develop and launch an e-com plan in Kroger and Walmart by Oct 2024.

Develop an internal process to streamline digital shelf updates and create a digital shelf selling story by January 2024.

Conduct a strategic assessment with activation plan results where possible and actionable recommendations by Planning.