AMB

We ARE AFM

We are Avocados From Mexico, a nonprofit marketing organization charged with creating a brand for Mexican avocados and driving demand for avocados across the United States. We were jointly founded in 2013 by two organizations: the Association of Avocado Exporting Producers and Packers of Mexico (APEAM) and the Mexican Hass Avocado Importers Association (MHAIA).

Behind every AFM accomplishment is the innovation that fuels us, our unique culture and the high-performance team who have made our successes possible. By reinventing the way that produce is marketed, we have staked our claim as the top avocado brand in the U.S. and we are quickly on our way to becoming the most innovative produce company in the world.

what WE Do

WE BUILD BRAND EQUITY AND ACCELERATE AVOCADO DEMAND.

Put simply: we make people fall in love with Avocados From Mexico.

But behind every memorable Big Game TV spot, inspirational recipe, and cutting-edge campaign is the incredible dedication, passion, and strategic discipline of each and every one of our team members—without whom these influential brand-building endeavors would not exist. By fostering a community ingrained with understanding and appreciation for our brand, we are able to determine and shape the role we play in consumers’ lives.

This philosophy and attitude allow our company, hand in hand with APEAM and MHAIA, to break industry boundaries, achieve lofty goals, and accelerate avocado demand. And we’ve only just begun!